SMS in Amharic… and near-independent of Ethiopia Telecom

Two quick Timbuktu posts – Timbuktu Chronicles, that is. Emeka Okafor’s brilliant blog is one of my every day reads: it keeps track of engineering, science and business developments across the continent, showcasing a never-ending series of African innovations, and shaming anyone who would argue that there’s a dearth of creativity and entrepreneurialism on the continent.

Tuesday, Emeka featured a link he’d found on Global Voices – props, Sokari – to AfriGadget, a new site that hopes to feature creative, amateur engineering solutions that Africans have designed to solve everyday problems. The site’s author credits Emeka, in part, with the idea for the blog, and a recognition that projects like Make magazine represent a return to everyday problemsolving that’s uncommon in the US and Europe, but an aspect of daily life in Africa. (Make, I know from conversations with its creators, is very much looking to feature stories about African Makers – I hope this new project will help creators from the continent get featured online and in print.)

Today, Emeka’s pointing to a fascinating mobile phone application built by a team of Ethiopian software developers. Feedelix came about as a way to allow Ethiopian mobile phone users to send text messages in Ethiopic/Amharic. This has required not only supporting Ethiopic character sets, but designing new text predictive algorithms. Many English-language mobile phones use a predictive algorithm called T9 – when I press 469 on a T9 enabled phone, it concludes that the most likely sequence of characters is “how”, not “gny” and puts those characters in my message. This is critically important for Ethiopic, because 345 characters and variations are possible – the system designed by Feedelix supports the 210 most imporant characters via multiple cellphone keystroke, predicting common character sequences in Ethiopic.

But sending Ethiopic SMS messages also involves modifying your phone to support this new character set and these algorithms. The Feedelix team has solved the problem by creating a java application that can run on many phones, which supports the character set and the keyboard mapping – it’s unclear whether it includes a predictive algorithm, or if that’s a future step. The application then uses the ability of many phones to transmit data via GPRS through internet protocols to mimic SMS. The user experience is of sending and recieving SMS messages in Amharic, but the data is transerred through the public internet. You’re not billed by your cellphone carrier for sending SMS, but for transfering data via GPRS, which is cheaper on most major carriers.

Feedelix has launched a Hindi product as well, and is promising a Chinese Pinyin version later this year – the technology that supports the comparatively small Amharic market is very similar to the technology neccesary to support much larger userbases in India and China.

There’s another fascinating implication for carrier-independent SMS – avoiding content filtering. Ethiopia has evidently begun filtering the Internet in an especially hamhanded fashion – Andrew Heavens reports that his blog is one of only eight Ethiopia-focused blogs still readable in Addis Ababa via ETC, the national phone company. It’s not difficult to imagine that ETC – which has a monopoly on telecommunications – might try filtering SMS in the future. Technology exists to block spam SMS messages – in the same way that tools which were designed to block viruses have been used to block freedom of expression in China, it’s not hard to imagine anti-spam SMS technology being co-opted to prevent street organizing in Ethiopia.

Feedelix’s solution makes SMS operator-independent – the local telecom operator (ETC) just ships bits to a Feedelix website, and it handles the content from there. This would allow users of this product to avoid SMS filtering in Ethiopia, assuming ETC doesn’t do something truly boneheaded (blocking all GPRS access to the Feedelix tool) or extremely complicated (packet filtering the traffic via GPRS to detect “sensitive” packets sent to Feedelix.) Deeply speculative, I know, but worth thinking about as Ethiopia appears to be in a real hurry to catch up to other repressive nations in closing off access to the generative internet.

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6 Responses to SMS in Amharic… and near-independent of Ethiopia Telecom

  1. Russell says:

    This brings an interesting scenario. The way I see it Africans producing such a milestone is worth noting. Mark my words, this carrier-independent transmission may be a major event. Fighting repressive regime on one side and concern from carriers is a tough area to navigate.

    One wishes that these African folks take this thing all the way.

  2. Erik says:

    Ethan, thanks for the nod towards AfriGadget. Emeka is a daily read for myself as well, and truly is an inspiration.

    I’m also continually amazed at the way Africans find a way to get around the problems that their governments try to force on them. In truly repressive regimes it becomes very difficult, but when on the ground you see what people are doing to fight it.

    The Feedelix folks, who I have spoken with briefly, are doing some great things. They might seem small to some of the big tech wizards in the US, but it means a lot to Ethiopians. disruptive technology always frightens corrupt and repressive regimes, so good for them.

  3. EYAW says:

    It is really innovative of Feedelix for adapting existing technologies to local use. The market potential should also target and include those Ethiopians who are abroad, if not yet put into consideration, i mean. More success for Feedelix and it is nice of Ethan to go after such progressive and enlightening news across Africa. Peace

  4. paa.kwesi says:

    What’s more, we should find how to give them more business. More often than not these excellent business ideas are not around in the long haul and their accumulated experience is lost. Keeping them in my sights.

  5. Pingback: If it Works in Africa, It Will Work Anywhere | White African

  6. Hafiz says:

    ethanzukerman.com ha ha ha dude I lovvvvve u!!!!11

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