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	<title>Comments on: Is ad-supported journalism viable in a pay-for-performance age?</title>
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	<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/</link>
	<description>EthanZ's musings on Africa, media and international development</description>
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		<title>By: Great Ideas. Shared. &#187; Will Someone Please Invent iTunes for News?</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-2149576</link>
		<dc:creator>Great Ideas. Shared. &#187; Will Someone Please Invent iTunes for News?</dc:creator>
		<pubDate>Thu, 26 Aug 2010 11:47:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-2149576</guid>
		<description>[...] a good debate about newspapers, the role (and cost) of investigative journalism. But this isn&#8217;t it. [...]</description>
		<content:encoded><![CDATA[<p>[...] a good debate about newspapers, the role (and cost) of investigative journalism. But this isn&#8217;t it. [...]</p>
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		<title>By: Imran</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1977945</link>
		<dc:creator>Imran</dc:creator>
		<pubDate>Sat, 27 Mar 2010 13:03:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1977945</guid>
		<description>I just did an analysis on using adverts as a business model for journalism that you might be interested in:

http://blog.awesomezombie.com/2010/03/journalism-advertising-business-model.html</description>
		<content:encoded><![CDATA[<p>I just did an analysis on using adverts as a business model for journalism that you might be interested in:</p>
<p><a href="http://blog.awesomezombie.com/2010/03/journalism-advertising-business-model.html" rel="nofollow">http://blog.awesomezombie.com/2010/03/journalism-advertising-business-model.html</a></p>
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		<title>By: &#8230;My heart&#8217;s in Accra &#187; What if they stop clicking?</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1804264</link>
		<dc:creator>&#8230;My heart&#8217;s in Accra &#187; What if they stop clicking?</dc:creator>
		<pubDate>Sat, 14 Nov 2009 14:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1804264</guid>
		<description>[...] friend Bo Peabody thinks we should be asking not just whether ad-supported journalism is feasible, but whether ad-supported social networks will work. In a Washington Post op-ed titled [...]</description>
		<content:encoded><![CDATA[<p>[...] friend Bo Peabody thinks we should be asking not just whether ad-supported journalism is feasible, but whether ad-supported social networks will work. In a Washington Post op-ed titled [...]</p>
]]></content:encoded>
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		<title>By: &#8230;My heart&#8217;s in Accra &#187; Twitter.org? and building models for social media</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1753999</link>
		<dc:creator>&#8230;My heart&#8217;s in Accra &#187; Twitter.org? and building models for social media</dc:creator>
		<pubDate>Tue, 29 Sep 2009 01:35:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1753999</guid>
		<description>[...] sounds right to me. I observed earlier this year that the internet is helping us realize that the value of an ad impression is much, much lower than we believed they were in the age of newspapers. Clay Shirky has sharpened that argument and used it to make the [...]</description>
		<content:encoded><![CDATA[<p>[...] sounds right to me. I observed earlier this year that the internet is helping us realize that the value of an ad impression is much, much lower than we believed they were in the age of newspapers. Clay Shirky has sharpened that argument and used it to make the [...]</p>
]]></content:encoded>
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		<title>By: lanostravoce@cicero &#187; Crisi Economica E Google AdSense: I Perché Possibili Del Calo Dei Rendimenti AdSense</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1518946</link>
		<dc:creator>lanostravoce@cicero &#187; Crisi Economica E Google AdSense: I Perché Possibili Del Calo Dei Rendimenti AdSense</dc:creator>
		<pubDate>Fri, 17 Apr 2009 08:48:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1518946</guid>
		<description>[...] ho ritrovato in questo lungo post di Ethan Zuckerman (il quale si domanda se siamo giunti nell’Ad Performance Age), in un report di JP Morgan (che vede il futuro dominato dai Performance-based Ads) e pure nel [...]</description>
		<content:encoded><![CDATA[<p>[...] ho ritrovato in questo lungo post di Ethan Zuckerman (il quale si domanda se siamo giunti nell’Ad Performance Age), in un report di JP Morgan (che vede il futuro dominato dai Performance-based Ads) e pure nel [...]</p>
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		<title>By: Crisi Economica E Google AdSense: I Perché Possibili Del Calo Dei Rendimenti AdSense &#171; Best Web News Blog</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1518930</link>
		<dc:creator>Crisi Economica E Google AdSense: I Perché Possibili Del Calo Dei Rendimenti AdSense &#171; Best Web News Blog</dc:creator>
		<pubDate>Fri, 17 Apr 2009 08:25:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1518930</guid>
		<description>[...] ho ritrovato in questo lungo post di Ethan Zuckerman (il quale si domanda se siamo giunti nell’Ad Performance Age), in un report di JP Morgan (che vede il futuro dominato dai Performance-based Ads) e pure nel [...]</description>
		<content:encoded><![CDATA[<p>[...] ho ritrovato in questo lungo post di Ethan Zuckerman (il quale si domanda se siamo giunti nell’Ad Performance Age), in un report di JP Morgan (che vede il futuro dominato dai Performance-based Ads) e pure nel [...]</p>
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		<title>By: Wanted: A Social Network for Global Health News</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1517492</link>
		<dc:creator>Wanted: A Social Network for Global Health News</dc:creator>
		<pubDate>Thu, 16 Apr 2009 10:32:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1517492</guid>
		<description>[...] but that’s a topic for another post. (See Ethan Zuckerman for a really clear introduction to the value of advertising inefficiency, especially the part about how Bloomingdales underwrites the New York Time&#8217;s Africa [...]</description>
		<content:encoded><![CDATA[<p>[...] but that’s a topic for another post. (See Ethan Zuckerman for a really clear introduction to the value of advertising inefficiency, especially the part about how Bloomingdales underwrites the New York Time&#8217;s Africa [...]</p>
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		<title>By: The numbers don&#8217;t lie. Or do they? &#171; Virtualjournalist</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1513085</link>
		<dc:creator>The numbers don&#8217;t lie. Or do they? &#171; Virtualjournalist</dc:creator>
		<pubDate>Tue, 14 Apr 2009 06:23:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1513085</guid>
		<description>[...] knew that number couldn&#8217;t be correct, as I recalled an instructive post by Ethan Zuckerman: While highly targeted ads (an ad for roofing services in Pittsfield, MA) might be worth several [...]</description>
		<content:encoded><![CDATA[<p>[...] knew that number couldn&#8217;t be correct, as I recalled an instructive post by Ethan Zuckerman: While highly targeted ads (an ad for roofing services in Pittsfield, MA) might be worth several [...]</p>
]]></content:encoded>
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		<title>By: &#8230;My heart&#8217;s in Accra &#187; WSJ on online ad efficiency - more bad news for newspapers</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1458622</link>
		<dc:creator>&#8230;My heart&#8217;s in Accra &#187; WSJ on online ad efficiency - more bad news for newspapers</dc:creator>
		<pubDate>Mon, 09 Mar 2009 18:37:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1458622</guid>
		<description>[...] wrote about the pricing disparities between print and online media a few weeks ago, curious why my local newspaper was able to charge a $45 CPM for advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] wrote about the pricing disparities between print and online media a few weeks ago, curious why my local newspaper was able to charge a $45 CPM for advertising [...]</p>
]]></content:encoded>
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		<title>By: &#8230;My heart&#8217;s in Accra &#187; Rest in Peace, Rocky Mountain News</title>
		<link>http://www.ethanzuckerman.com/blog/2009/01/16/is-ad-supported-journalism-viable-in-a-pay-for-performance-age/comment-page-2/#comment-1445123</link>
		<dc:creator>&#8230;My heart&#8217;s in Accra &#187; Rest in Peace, Rocky Mountain News</dc:creator>
		<pubDate>Fri, 27 Feb 2009 23:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.ethanzuckerman.com/blog/?p=2541#comment-1445123</guid>
		<description>[...] for me in writing about the Rocky Mountain News&#8217;s demise. I wrote, a few weeks back, about the economics of my local newspaper, the Berkshire Eagle. The piece sparked a great deal of conversation, both locally and around the [...]</description>
		<content:encoded><![CDATA[<p>[...] for me in writing about the Rocky Mountain News&#8217;s demise. I wrote, a few weeks back, about the economics of my local newspaper, the Berkshire Eagle. The piece sparked a great deal of conversation, both locally and around the [...]</p>
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