Tim Hwang is a researcher at the Berkman Center who works closely with Yochai Benkler on his research on cooperation. But he may be best known for his role in organizing ROFLCon, which David Weinberger describes as “the first gathering of internet memesters”. Tim’s work is important, Weinberger posits, because he focuses on “people who don’t often make it to Berkman, i.e., most of the internet.”
Tim describes himself as “a long-time listener, first-time caller,” and introduces his talk, “The LOLCat-hedral and the Bizarre: A Memescape Manifesto”, with an apology for the obscure pun. (It’s a reference to Eric Raymond’s legendary essay, The Cathedral and the Bazaar.) Tim’s interested in the propogation of memes on the internet, and is taking early steps towards a model for studying how these ideas spread. (In a terrifying turn, Tim promises us that he’s working on a documentary about Goatse, hoping to interview the model in the infamous images, as well as internet experts regarding the importance of the phenomenon.)
2008 was a year when internet culture and mainstream culture became profoundly entangled, Tim argues. Several successful books were published based on internet memes, including “Stuff White People Like“, which Tim reports is now in its 15th printing. The Macy’s Thanksgiving Day parade featured a float for the TV show, “Foster’s Home for Imaginary Friends” – midway through a song, Rick Astley appeared on the float, singing “Never Gonna Give You Up”. In other words, the Macy’s parade included a rickroll, bringing an Internet meme to an audience of tens of millions.
To understand the spread of these memes, Tim uses a model offered by Benkler – he understands the internet as a physical system, which supports a system built of code, which in turn supports a set of content. This suggests that these memes – a specialized form of content – have a relationship to the hardware and code of the internet, not just to each other, or to past internet memes.
This analysis leads him to posit “the 4chan paradox” – why is 4chan such a fertile birthplace for internet memes? Facebook has a larger number of users and a wealth of tools to allow memes to spread – status updates, chats, abilities to “friend” other users. Given this wealth of tools (Tim describes Facebook as the “stealth bomber” of social networking, given the arsenal of tools at its disposal), we’d expect to see more memes like “25 Things About Me” flourish, and cross from the internet world into mainstream consciousness.
4chan is no one’s stealth bomber or swiss army knife. It’s a brutally simple site – post an image, and people respond with their own images and text. The community encourages anonymity, and there’s not even a profile system to make it easy to see a user’s contributions. In other words, “Facebook should p0wn 4chan in terms of memes created.” Despite the apparent “poverty” of these tools, 4chan has been an extremely fertile environment for memes – Tim traces LOLCats, Rickrolling and the various parodies of “Chocolate Rain” to the 4chan boards.
Tim offers a useful distinction between memes that spread on Facebook and on 4chan. Memes on Facebook are constant – your Wall may be decorated with a piece of ASCII art and a message that “you’ve been hit by the beautiful truck”… but while this message spreads across Facebook, it hasn’t spawned the beautiful motorcycle or the ugly speedboat. 4chan iterates memes – the appearance of ceiling cat leads to the birth of basement cat, and eventually to the LOLCat bible, where LOLCat afficionados are translating the text of the Bible into LOLspeak.
Tim believes that Jonathan Zittrain‘s idea of generativity can help explain the comparative fertility of 4chan in generating internet memes. In his book “The Future of the Internet and How to Stop It“, Zittrain addresses the comparative success of the PC to dedicated wordprocessing machines, or the victory of the open internet to “walled garden” services like AOL. He argues that technology that’s open to third parties allows to an explosion of innovation which increases the value of the core platform.
Tim speculates that generativity applies in social systems as well. Facebook’s uses are defined and unchangeable – your status update is for telling people what you’re doing, your favorite books go here, your collection of virtual flowers is here. There are multiple mechanisms, and they’re non-trivial to master. (She just threw a sheep at me. Now what do I do?) And because Facebook allows communication within groups of friends, but constrains communication to all users, memes become silo’d – they spread through one set of friends, but perhaps not through another. 4chan has no silos, and no defined uses – it’s fertile ground for creating new uses as a result.
Over the next year, Tim predicts that “internet culture is going to do really well because the economy sucks.” He suggests that with lots of people out of work, we’ve got a high supply of potential attention, the critical commodity necessary to create internet memes. Since the collapse of the US stock market, Tim sees increased activity on sites like Twitter, and wonders whether we can see a correlation between more free time and participation. (He wisely notes that correlation is not causation and that there are lots of explanations for this trend. While I think the relationship between site growth and economic collapse is far from causal, I do think there’s an argument that bad economies can lead to increased creativity. See my recent post on economics and maker culture in Argentina.)
What’s next? Tim suggests that we start thinking of the social web as an ecosystem and proposes an early environmental movement. This might involve basic environmental advisories, warning people that certain aspects of their behavior are likely to cause damage to the environment – “If you followback everyone who follows you on Twitter, you will likely make Twitter unusuable.” Other warnings might attempt to document known bugs, like the fact that the “user-generated” Digg site has 60-70% of front page material contributed by 100 users. He suggests we might need “an EPA for the social web” which would “research and distribute information on the health of the environment of the social web.”
I’ll briefly expand on my question/observation to Tim. I agree that the social web needs to be thought of as an ecosystem, but I’m not sure that environmentalism is a useful paradigm as of yet. The main reason – when we study the natural environment, we’re usually interested in systems that have strong homeostasis effects – we worry when systems are out of balance and take steps to correct them, removing the mercury from the water or trying to prevent CO2 levels from rising.
There’s no homeostasis on the web yet – we don’t know what a stable, creative web looks like yet, which makes it very hard for us to offer warnings or suggestions, even obvious ones, like “Don’t follow everyone on Twitter”. (If you do, you’ll need to use special tools to manage your feeds, and they might actually make you a happier Twitterer…) Until we understand how a creative social web really works, we don’t know what to protect and what to prevent. This makes Tim’s project even more important, but it might suggest that the EPA metaphor isn’t the right next step.
My friend Evgeny Morozov has ascended to the Pantheon of bloggers writing for Foreign Policy’s excellent website. Foreign Policy’s Passport blog is my first read every morning, and the site features some of the most knowledgeable bloggers on international affairs, including Dan Drezner, Marc Lynch, and several other folks you absolutely, positively should be reading.
Evgeny’s new blog is titled net.effect, and it focuses on the intersection of the internet, media, free speech, politics and security in a globalized world. I’m thrilled to see Evgeny blogging again – he’s lately been focused on explaining breaking issues in cybersecurity, digital nationalism and online warfare in publications like Newsweek and the International Herald Tribune. But his mind is so hungry, and his gift for contextualizing is so great, blogging is the natural medium for him. I’ve long looked to Evgeny to explain Russia’s role on the internet to me – I’m thrilled that he’s now taking on the challenge of reporting from everywhere from Sri Lanka to Egypt.
I am sad about one thing. My favorite of Evgeny’s projects – Polymeme – is on hiatus as of the beginning of this month. Polymeme is an amazing service – using a combination of human and algorithmic intelligence, the site looks at media that’s being discussed by smart bloggers, and identifies the pieces in online media that are sparking the most discussion. Evgeny explains that the social media space is changing so quickly that it makes sense to think about how the project includes information sources like Facebook and Twitter. Fair enough. But there’s an incredible value to isolating the stories that are sparking discussion online – I really hope Polymeme will continue in some form, and I’m tempted to put together a movement to keep the current project going while Evgeny and friends figure out new directions.
A video short from the Christian Science Monitor explaining their mission and their new method of delivering international news and perspective with a weekly magazine and website
Doug Glanville celebrates the diversity seen in major league baseball. An interesting commentary on the importance of team and the way that common efforts can build bonds
A memetic virus gripped the world of popular music in late 1984 and 1985: the superstar benefit single. The phenomenon of superstar benefits can be traced back through George Harrison’s Concert for Bangladesh in 1971 and The Secret Policeman’s Balls organized by Amnesty International throughout the 1970s. But the epidemic of benefit singles that paralyzed the music scene in 1985 can be traced directly to Bob Geldof and the 1984 Christmas hit “Do They Know It’s Christmas”. (Video here. God help us all.)
In 1984, Geldof’s band The Boomtown Rats was lurching towards irrelevance and dissolution. He was depressed: ““We did the drugs, did the girls… And then we didn’t. In late October 1984, I was sitting at home. Rock stars don’t sit at home – they tour, they record.” Sitting at home, Geldof watched a documentary by Michael Buerk on famine in Ethiopia. Geldof was stunned that in a decade characterized by excess and consumption in the UK, acute famine was killing hundreds of thousands in Ethiopia. Geldof organized friends in the UK and Irish music scene to record a benefit single, donating the proceeds to famine relief.
And there won’t be snow in Africa this Christmas time
The greatest gift they’ll get this year is life
(Oooh) Where nothing ever grows
No rain nor rivers flow
Do they know it’s Christmas time at all?
But it was a great commercial success, topping the UK singles charts and raising $14 million and eventually earning Geldof a knighthood. It set the template for future benefit singles: recruit musicians based on their name recognition and fame, give each a single phrase to sing, and rely on their fanbases to purchase the single, the accompanying album and videocassettes. Geldof repeated the Band Aid model with Live Aid and recently, Live 8, a festival to raise “awareness” about Africa which, memorably, included so few Africans that Peter Gabriel felt compelled to hold a companion event called “Africa Calling”. (Geldof explained that he had invited U2, Elton John and Madonna because they’d attract large television audiences, while African artists presumably would not.)
In the wake of the Band Aid success, Michael Jackson organized a similar group called USA for Africa, which recorded “We Are the World” (Video – you’ve been warned.) Willie Nelson, Neil Young and John Mellencamp tried to bring the attention back to the US with a series of Farm Aid concerts. And Steven Van Zandt – Bruce Springstein’s guitar player and television mafioso Silvio Dante – weighed in with “Sun City”.
Van Zandt’s project, called Artists United Against Apartheid, was inspired by his trips to South Africa to research the similarities between Apartheid and Indian reservations in the US. He came away from his South African trips with a special distaste for Sun City, a resort casino created by South African hotelier Sol Kerzner in the bantustan of Boputhatswana, an easy drive from Johannesburg and Pretoria. Gambling was illegal in South Africa, but in the allegedly independent Tswana “homeland”, authorities voted to legalize gambling and pornographic movies, creating the opportunity for Kerzner to create an easily accessible and legal “Las Vegas” for the enjoyment of white South Africans. (Kerzer used a similar strategy to develop the Mohegan Sun casino in Uncasville, Connecticut, making gambling easily accessible to my fellow New Englanders through a partnership with the Mohegan Indian tribe.)
Sun City recruited musicians from around the world to perform at the casino. Musicians who accepted the invitation were defying a long-standing cultural boycott of the Apartheid regime. Started in 1961 by the British Musicians Union, the boycott was managed by the UN Center Against Apartheid, which maintained a blacklist of artists who defied the boycott and played at Sun City. The Artists United Against Apartheid project sought to call attention to the boycott and to pressure artists not to accept South African invitations – it wasn’t an attempt to raise funds like many other benefit records, though Danny Schechter, an ABC journalist who helped coordinate the project, reports that funds were given to ANC activst Oliver Tambo to support a school in Tanzania.
(Personally, I think “Sun City” stands up to the test of time significantly better than many of the other benefit songs, though that’s a pretty low bar to clear. I’m particularly fond of the juxtapositions in the video, like a bemused-looking Lou Reed mumbling a verse with Hall and Oates. If Reed just grew a mustache and recorded with those two, I think they could have been bigger than ZZTop.)
Van Zandt wasn’t the only American musician thinking about South Africa in 1985. The year before, a friend gave Paul Simon a tape of “township jive” music, probably “Gumboots” by the Boyoyo Boys, a sax, guitar, bass and drums combo, who played mbaquanga music in and around Soweto. Simon was fascinated by the music, which reminded him of 1950s R&B, and he asked his record company to get him in touch with the album’s producer, Hilton Rosenthal, to see whether it might be possible to record with the musicians on the album.
Rosenthal is a fascinating and important figure in South African music history. A middle class white South African, he found himself in charge of the “black music” division for the Gramophone Record Company, the local division of CBS. He wondered whether there was space for music in South Africa that wasn’t purely white or black, and began working with Johnny Clegg and Sipho Mchunu, the two musicians who became the heart of Juluku, a racially-integrated band that electrified traditional Zulu music and brought it to a global audience. He recorded collections of township music and attempted to distribute them internationally, and is one of the key figures in developing “world music” as a genre, helping launch the career of Raï superstar Cheb Mami.
As someone who’d recorded an integrated, highly political band in apartheid South Africa, Rosenthal was aware of some of the difficulties Simon might face in recording with Sowetan musicians. He assured Simon that they’d find a way to work together and sent him a pile of other South African records, both mbaquanga acts and choral groups, including Ladysmith Black Mambazo. And then he set up a meeting with the black musicians union, to discuss whether members should record with Simon.
The musicians had reason to be skeptical of such a collaboration. Paul Simon wasn’t the first musician to have the clever idea of building pop music around the driving rhythyms of mbaquanga. That title goes to one of popular music’s great appropriators, Malcolm McLaren.
McLaren rose to notoriety in the 1970s as the impressario behind the Sex Pistols, a band he created by handpicking kids who hung out as his clothing boutique in the Kings Road. (The boutique sold “teddy boy” clothing, until McLaren moved to New York and discovered the punk scene. He briefly mismanaged the New York Dolls, then brought punk fashion from NYC to London, where the Sex Pistols were extremely successful at marketing his clothing.) After drug overdoses, murder and lots of sensational PR, the Sex Pistols dissolved. McLaren moved onto the next fashion trend – the new romantics – and put 14-year old Annabella Lwin in front of Adam and the Ants, minus Adam, christening the new band “Bow Wow Wow”. Always one to exploit controversy, McLaren had Twin pose nude on the album cover for See Jungle!, replicating the scene from Manet’s “Le déjeuner sur l’herbe” – Lwin’s mother alleged sexual exploitation, and the Scotland Yard investigation that resulted made it difficult for the band to tour, but likely helped album sales.
Bow Wow Wow’s music was heavily influenced both by Burundian rhythms, brought to Britain by musician Mike Steiphenson, and by South African mbaquanga music. But McLaren’s gift for appropriation reached its height with his first solo album, “Duck Rock”. Released in 1983, the album is an amazingly forward-looking collage of influences, incorporating American folk, early hiphop, Afro-caribbean and lots and lots of mbaquanga music. “Double Dutch” (video above), an ode to African-American jumprope culture, is built around an instrumental track, “Puleng”, by the Boyoyo Boys. McLaren didn’t credit the Boyoyo Boys for the track, claiming he’d authored it with Yes bass player Trevor Horn. The album borrowed heavily from other South African acts, including Mahlathini and the Mahotella Queens, who also worked unpaid and uncredited. (Über-critic Robert Christgau takes McLaren to task for appropriation in his 1983 review.)
When Simon approached Rosenthal about recording with the Boyoyo Boys, he and the Boys were in the early stages of a lawsuit attempting to get royalties from McLaren. (They eventually succeeded in an out of court settlement.) But he supported the idea, and a majority of the black musicians’ union agreed to invite Simon to South Africa to record. They worried that the UN cultural boycott was preventing mbanquanga music from taking its place on the global stage, reaching the prominence of reggae, for instance. Realizing that Simon’s stature could bring a great deal of attention to the local musical scene, they voted to work with him.
Simon had his own set of obstacles to clear. Recording in South Africa with African musicians would be a violation of the boycott. He consulted with Quincy Jones and Harry Belafonte, both of whom were close to South African musicians, and with their blessing, headed to Johannesburg for two and half weeks to record.
The sessions were unusual ones. Simon didn’t come into the project with songs – instead, he asked the bands Rosenthal brought into the studio to play different tunes, then asked them to combine a few bars of one with a section from another. Three tracks on Graceland, the album that emerged from these sessions, came directly from this process:
“The Boy in the Bubble” was recorded with Tao Ea Matsekha (drums, accordion and bass), from Lesotho. With the Shangaan group, General M. D. Shirinda and the Gaza Sisters (bass, drums, guitar and six female singers), he recorded the tracks for the song that later became “I Know What I Know.” And for another song, later titled “Gumboots,” he cut tracks with the Boyoyo Boys, the group that had first inspired him.
On those three tracks, members of those bands share songwriting credits with Simon. On “Homeless” and “Diamonds on the Soles of her Shoes”, Simon recorded with ten-voice choir Ladysmith Black Mambazo in London and New York, and their founder Joseph Shabalala shares songwriting credits with Simon. For other tracks, including the title track and the hit “Call Me All”, he recorded with a trio – guitarist Ray Phiri and drummer Isaac Mthsli from the band Stimela, and bassist Baghiti Khumalo – Phiri was credited as the arranger of the album.
(Simon’s scrupulousness for sharing credit may not have extended equally to all musicians. The final track of the album, titled “The Myth of Fingerprints”, was recorded with Los Lobos, and while the band is credited as playing on the track, Simon claims authorship of the tune. Steven Berlin of Los Lobos claims that the song was written by the band, and that Simon simply added a vocal on top and stole the song. Simon disputes this, and Los Lobos haven’t taken Simon up on the invitation they allege he made to sue him.)
When Graceland was released, it met with two waves of criticism. Some critics accused Simon of exploiting poor, underpaid South African musicians. This seems a bit hard to swallow – in Johannesburg, Simon paid musicians $196.41 per hour, three times the US pay scale at that point for studio musicians. The musicians who shared songwriting credits with Simon continue to benefit from the royalties on the album, which were especially substantial in 1986, it won the Grammy for album of the year, eventually selling 16 million copies. Graceland also raised the profile of Ladysmith Black Mambazo, already a major international act – Simon produced LBM’s subsequent three albums, which sold well in the US and Europe. Bassist Khumalo went on to record with Gloria Estefan and a variety of other US and African acts; Ray Phiri recorded with everyone from Laurie Anderson to Willie Nelson; Isaac Mthsli went on to support Lucky Dube. My guess is that these musicians, all of whom subsequently recorded with Simon, don’t consider themselves to have been exploited by Graceland.
The second criticism is more subjective – some critics accused Simon of “musical colonialism“, cultural appropriation, musical tourism, and generally of using African influences to spice up his songwriting without thoroughly engaging with the material: “Paul Simon songs with African music attached“. While I can think of dozens of albums I’d consider to be based on cultural appropriation (my favorite offensive example is Deep Forest’s “Sweet Lullaby”, an album that pisses me off so much I gave a whole law school lecture on it) and hundreds of examples of musical tourism, I think Graceland is something different. (Okay, I think the first nine tracks of Graceland are something different – I think Simon’s guilty as charged of tourism on the final two songs, fun but unnecessary excursions into zydeco and Mexican bar-rock.)
At its best, Graceland sounds like Simon is encountering forces to large for him to understand or control. He’s riding on top of them, offering free-form reflections on a world that’s vastly more complicated and colorful than the narrow places he and Art Garfunkel explored in their close harmonies. In “Boy in the Bubble” (video above), the chorus, “These are the days of miracle and wonder, this is the long distance call” could serve as a tagline for anyone confronting our strange, connected world. Simon’s not cutting and pasting from a global palette of sounds the way McLaren is – he’s being swept forward by the brilliant musicians he’s playing with, trying frantically to tell us what he sees through the window as the train rushes forwards.
I’m not writing about Graceland because I wanted to write music criticism – I’m thinking about Graceland as a way of explaining xenophilia and bridge figures. My friend David Miller and I were talking about these ideas and the challenge of explaining them, and David asked whether Simon’s work on the album helps explain either concept. In a sense, I think Graceland offers examples of both.
Simon’s encounter with a cassette by the Boyoyo Boys is a classic proto-xenophile moment. What makes Simon a xenophile was the decision not just to interact with the cultural artifact, but to find a way to make a connection with the people who’d made the music. There are lots of fans of African music – the xenophiles are the ones whose interest transcends collecting records and turns into learning, playing, recording and exploring the music and the people who make it.
It’s not a surprise, I think, that Simon’s encounter was brokered by a bridge figure. Hilton Rosenthal had roots both in the record industry that Simon knew and understood and in the black South African music scene, and was able to help Simon and local musicians connect in a way that would have been virtually impossible without his assistance. (Simon reports that he was profoundly aware of the racial tension during the sessions, and on the demands the Apartheid regime made on the musicians – at 4:30 every day, musicians began panicking about the danger of being in Johannesburg without travel permits. It’s likely that many of those musicians would have been afraid to take the risks associated with playing with Simon had Rosenthal, who had recorded and promoted many of their albums, not been able to explain tensions to both sides and create a space for the recording to take place.)
Ultimately, Simon was transformed by his experience connecting with South African musicians. He spent the next year touring the world with musicians he’d played with, and several he hadn’t. The tour featured Miriam Makeba and Hugh Masakela, two celebrated South African exiles who were deeply and visibly opposed to the Apartheid government.
You can read this as Simon’s attempt to gain political air cover for a project that seems to have garnered critiques from every possible corner. While Paul Simon had twice refused to play at Sun City, Linda Rondstadt, featured on “African Skies”, did, which led to critiques from the AUAA crowd. The UN blacklisted Simon for three weeks, finally relenting when Simon wrote a letter agreeing not to play in South Africa, and pointing out that he’d given his South African collaborators writing credit on the songs. To answer criticism that the tour was about exploiting African talent for his own financial gain, Simon donated all proceeds of the US tour, a third to an anti-apartheid charity, a third to the United Negro college fund, and a third to local charities in the cities he played in. When Simon was finally able to perform in post-Apartheid South Africa, he got criticized on two fronts, one from organizations more radical than the ANC who wanted to see more attention paid to local artists and not to foreign, white artists, and from people who felt the $30 price tag for tickets necessarily excluded black audiences from his performances.
Whatever the validity of the different criticisms, they’re a reminder of how difficult it is to build projects that cross cultures. Simon found himself navigating cultural concerns in his home country (cultural appropriation and tourism, violation of a boycott), in South Africa (exploitation of local musicians, sharing of songwriting credit) and in the countries where the group played. In the process, I suspect he and everyone else involved ended up creating a miniculture around their collective, joint project. Whether the goal is to put on a concert, to translate anime from Japanese to English or to build an international newswire, projects tend to grow their own cultures, heavily influenced by the native cultures of participants, but with their own rules, uniquely derived to allow collaboration to take place.
Ultimately, Simon emerged from Graceland as a bridge figure. Producing Ladysmith Black Mambazo albums, he found himself literally attempting to share what he saw as beautiful and transformative in Zulu choral music with an American audience. It’s hard to imagine Laurie Anderson and Ray Phiri collaborating on “Strange Angels” without introductions brokered by Simon. At a certain point, Simon took over Rosethal’s role as a point of entry into the Soweto music community for musicians who wanted to build new collaborations.
I see Graceland as a balancing act, an example of the nuance required to navigate the disconnection between the US and apartheid-era South Africa. There’s a fine line between McLaren’s sampling of mbaquanga and Simon’s collaborations with mbaquanga musicians. There is, I think, a line… but critical disagreements about which side of the line Simon falls on suggest that the deliniation is far from clean and simple. Steven Van Zandt’s position, a principled stance against engaging with South Africa under apartheid, is a cleaner, neater position than the complex compromise Simon chose, but I doubt it was as effective. Van Zandt helped call attention to a nasty situation in the waning days of the Botha regime – Simon introduced the wider world to a soundtrack for both a revolution and for a new South Africa.
Xenophilia involves this sort of complex negotiation, finding a path that’s about collaboration, not appropriation. It finds ways to engage as well as to protest, to build joint projects that, in turn, build relationships and bridges. In rare cases, you might get something truly special, a record that’s very much worth a listen more than twenty years later.
Provocative post that suggests that the problem isn't online advertising, but advertising as a whole – the Internet introduces the idea of a world without advertising and alternative methods for making purchase decisions and no one wants to go back to the old method. Not very helpful on the subject of finding alternative models, though.
Useful overview of some distributed human translation projects, though with an overfocus (IMHO) on quality control issues. Looks in some detail at World Wide Lexicon and at Meedan
One of the very best talks at TED 2009 – Nathan Wolfe tries to stop pandemics by studying the transmission of diseases via blood from animals to hunters via the bushmeat trade. Rather than fighting an unwinneable fight "against bushmeat", he works closely with hunters to monitor their health and study disease spread. A really brilliant and inspiring guy.
Evgeny Morozov looks at Bluehost's censorship of Belarussian and Zimbabwean blogs. Evgeny treats it as censorship, rather than as sloppy business practices on the part of Bluehost – still not sure what I think on that subject.
The Huffington Post and Atlantic Philanthropies team up to build a team of 10 journalists and lots of freelancers to help fill gaps in investigative reporting left open by journalistic layoffs. Budget is around $1.7m a year, and content will be available to other outlets the same day it breaks on HuffPost. Very cool idea, though yet more evidence for the argument that hard journalism may need to be foundation supported
