Comments on: Members, fans and complementary revenue models for the New York Times http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/ Ethan Zuckerman’s online home, since 2003 Thu, 31 May 2018 07:56:57 +0000 hourly 1 https://wordpress.org/?v=4.9.6 By: Members, fans and complementary revenue models ... http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2825656 Wed, 08 Jan 2014 05:20:05 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2825656 […]   […]

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By: Journalism roundup: “The Guardian experiments with a robot-generated newspaper… | Erkan's Field Diary http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2821886 Thu, 05 Dec 2013 16:08:43 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2821886 […] Members, fans and complementary revenue models for the New York Times […]

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By: Michael W Massey http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2818672 Mon, 18 Nov 2013 16:07:52 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2818672 professor,

this is so interesting to me for a number of reasons. thank you for the post and your thinking behind it. i share your pain with the NYT. the following is TL;DR, i know. i hope that YOU and the NYT will read.

i graduated from HBS in 1977 along with a very smart man who later became a partner at mckinsey — one of whose first clients was the times. yes, the NYT and different family members saw/suspected danger lurking way back then, so the NYT was even then trying to figure out what to do, at the very least, by the mid-seventies when readership was already diving, product-purchasing (by a different market-segmentation than yours) was declining, and new technologies were looming and beginning their smart, accelerating march across the world.

this was just about the time that john seely brown’s xerox PARC was synthesizing personal computers from their and others’ work and the metaphorical desktop GUI (a graphic user interface quickly “subsumed” by apple and much later by microsoft). a world of digitalia and edgerati was still only barely imagined, much less imagineered although brown, john hagel, lang davisson, and others (including sir-to-be tim berners-lee, anyone? anyone?) were about to come on-the-consumer, pull-push scene.

one of the advantages to having been around “analytically” for a long time is that i have seen the times’ (usually lacking, if not awful) product-market programs increase in frequency, as you well describe, but mostly without understanding The Big Shift (hagel, brown, davisson, deloitte center for the edge) in the marketplace that was underway and had been underway at least since 1965.

this is not the fault of the times although i’m certain that there is a fine and distinguished list of change-resistant perps there, top to bottom, as in any traditional institution, corporation, or other organization. in short, pretty much no one has known how to “fix newspapers” be they the NYT and IHT or my small family hometown newspaper in georgia…until much more recently.

that said, the NYT has clearly stumbled along. (acquire the boston globe just when primary demand for the industry is noticeably and notably collapsing?; start up a digital continuning education/lifelong learning venture in which the times has no experience or expertise?; build a new, techno-heavy, complex, fixed-asset-mortgaged new nest for the professional family; and etc.?).

some major problems include talent identification (in a world of news-aversion and journalism-as-entertainment…and/or…-propaganda), acquisition, and development due to high capital intensity, rapidly changing technoloGIES — and, therefore, lack of innovation — in an industrial sector that is disappearing before our eyes, and “bowling alone,” libertarian shifts on public support, and other underlying demographic and institutional changes in their ways of acquiring and distributing knowledge. not to mention understanding the company’s implicit, ethical, social contract with its society — not just readership — although the latter is legally required of only broadcasters and that, not so much anymore.

the NYT has immense opportunities and dangers available to it today. perhaps, it has decided against some. perhaps, it continues to misunderstand and/or ignore them. i think its key problem is that it continues to think of itself as predominantly a newspaper, as in ted levitt’s brilliant 1960-ism, “marketing myopia.”

how long before only hedge fund managers, investment bankers, venture capitalists, etc. be able to afford home delivery or price-on-the-street? at $1K/year? apparently not. $2K? $5K? my partner and i are tapped out and high on the logarithmic scale of frequent irritation with the times.

neither is the NYT NOT out of looming neo-dangers-of-disruption yet, as its continuing pricing policies clearly suggest.

best,
michael massey
cambridge, mass., USA

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By: Mobile App Development Philadelphia http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2817819 Wed, 13 Nov 2013 14:33:44 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2817819 I have almost left all the newspapers. Sometime, I visit CNN and BBC to get updated from all around the world.

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By: David Dorman http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2816953 Sat, 09 Nov 2013 00:02:41 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2816953 Couldn’t agree more. Another policy of the NYTimes that bugs me is that the site does not allow me to watch most videos unless I allow them to track me with Brightcove. Even as a print subscriber, I am forced to give up my privacy to watch Times video content. Shame on the Times!

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By: Dave http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2816905 Fri, 08 Nov 2013 20:01:29 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2816905 Great writing. Particularly fond of the analogy of being followed by a security guard making sure you’re not stuffing extra copies of the paper down your pants. Very much fits in with my recent thinking that content leaders are able to have horrible customer relationships because they feel they *can* — think NYTimes, Facebook, Disqus, ConstantContact, SalesForce…

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By: Members, fans and complementary revenue models ... http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2816838 Fri, 08 Nov 2013 07:40:17 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2816838 […] Making news accessible for non-readers as well as readers is critical. News organizations have two bottom lines: they need to make enough money to keep the presses running, and they need to have a civic impact, holding the powerful responsible and giving citizens the information they need to participate in a democracy. As ad revenues decline, there’s a tendency for paywalled news sites to provide information only to the small group of people who subscribe to the paper. In the process, it’s possible that newspapers will lose their broader civic impact. If sites could find a way to get support from non-subscribers as fans, they could open their content to a broader audience and have more civic influence. – See more at: http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/#sthash.abaOsN6o.dpuf  […]

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By: Andrew W http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2816754 Thu, 07 Nov 2013 13:34:31 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2816754 Surprised one particular tip didn’t show up on the Atlantic comment thread: you’re not subject to the article limit if you arrive via a search engine. So if I’m blocked from reading, say, “C.I.A. Is Said to Pay AT&T for Data on International Calls”, I can Google “CIA is said to pay”, the article comes as the first result, and I click and read.

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By: Terry Martin http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2816676 Thu, 07 Nov 2013 00:28:03 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2816676 Right on, bro.

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By: Stephka http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/comment-page-1/#comment-2816649 Wed, 06 Nov 2013 19:41:36 +0000 http://www.ethanzuckerman.com/blog/?p=4751#comment-2816649 Ha! Me too. Take that, Maureen Dowd.

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