Comments on: “Audio Never Goes Viral”… and maybe that’s a good thing http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/ Ethan Zuckerman’s online home, since 2003 Sun, 26 Nov 2017 19:03:12 +0000 hourly 1 https://wordpress.org/?v=4.8.5 By: The Local News Lab | Local Fix: News in My Ear, Mixed Message on Mobile and Algorithmic Ads http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-4436901 Tue, 07 Oct 2014 14:12:51 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-4436901 […] there was a good debate about why audio never goes viral. Ethan Zuckerman thinks that might be a good thing, and NPR highlighted some viral audio […]

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By: Mark Boas http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-2832541 Tue, 22 Apr 2014 11:30:40 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-2832541 ‘When we do share, we’re thwarted by the fact that audio is difficult to embed, tied up in different proprietary players. Unlike text, audio is hard to skim. And the “tastemakers” who are in the business of amplifying viral content don’t have a good source for potentially viral audio to audition and spread.’

Which is why at Hyperaud.io all audio (and video) comes with a word-level timed transcript. This helps break audio out of its black box and allows content to be skimmed, navigated, searched, shared and even edited. If you did want audio to go viral I think that’s one of the ways of doing it.

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By: Kate Nepveu http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-2826575 Thu, 23 Jan 2014 02:49:20 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-2826575 I note that the popularity of the podcast _Welcome to Night Vale_, which I think can fairly be said to have gone viral last summer, though certainly not to the same degree as a video meme, arose largely through images (fan art, quote posters) posted to Tumblr. So audio isn’t necessarily foreclosed from these mechanisms.

Regardless, something like a read-later would be amazing; I listen to podcasts or audiobooks while driving or doing housework, because that’s the only time I can spare ears-only attention.

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By: Zuckerman: l’audio non è virale… e meno male http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-2826572 Wed, 22 Jan 2014 21:15:54 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-2826572 […] discussione su un pezzo di Stan Alcorn lanciata da Ethan Zuckerman. Alcorn osserva un bizzarro fenomeno: gli audio non riescono a diventare virali. Il miglior pezzo […]

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By: Zuckerman: l’audio non è virale… e meno male | Luca De Biase http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-2826570 Wed, 22 Jan 2014 21:07:47 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-2826570 […] discussione su un pezzo di Stan Alcorn lanciata da Ethan Zuckerman. Alcorn osserva un bizzarro fenomeno: gli audio non riescono a diventare virali. Il miglior pezzo […]

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By: gmoke http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-2826542 Wed, 22 Jan 2014 05:41:53 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-2826542 There are, of course, ear worms but they generally refer only to snatches of songs. However, Steve Reich and other composers, modern and pop, have used spoken words as repeated motifs in their musics. Not click bait but think about ear worms or even “the Dean Scream” within the context of “audio never goes viral.”

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By: Keith Tomasek http://www.ethanzuckerman.com/blog/2014/01/21/audio-never-goes-viral-and-maybe-thats-a-good-thing/comment-page-1/#comment-2826539 Wed, 22 Jan 2014 03:33:35 +0000 http://www.ethanzuckerman.com/blog/?p=4783#comment-2826539 As a former radio producer who now lectures, and produces a podcast, I really enjoyed this. Curious why neither you, or Alcorn, mention Stitcher. They’re working hard to crack the automotive industry; Stitcher is already built in to some cars from Ford, GM, BMW and Mazda.

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