This morning, Center for Civic Media at MIT is releasing a new publishing platform, FOLD. Alexis Hope (a Masters student in my lab) and Kevin Hu began working on FOLD when they were students in my class News and Participatory Media. The class asks students to take on a reporting task each week, using existing tools or building new ones to solve a particular challenge. FOLD was Alexis and Kevin’s solution to a challenge I put forward around writing “explainers”, articles designed to provide content for stories that give incremental updates to a larger story (and to develop an appetite for those stories based on deeper understanding of their significance.)
Alexis and Kevin took seriously an idea I put forward in the class – the idea of explainers with an accordion structure, capable of shrinking or expanding to meet a reader’s need for background information. Alexis and Kevin built a story that could compress into a list of half a dozen sentences, inflate to a six-paragraph essay, or expand further into a rich multimedia essay with maps, images and videos appearing alongside the text. The class loved the idea, and Alexis decided to take on developing the platform as her Masters thesis. Kevin continued collaborating with her while pursuing a different project for his thesis, and Joe Goldbeck joined the team as a lead developer.
What’s emerged after a year’s work is fascinating and full-featured tool that allows for a novel method of storytelling. Stories on FOLD have a trunk and leaves. The trunk is text, with a novel form of hyperlinks – instead of linking out, they link to cards that appear to the right of the trunk and show images, videos, maps, data visualizations. They can also contain other text or links to the web. This has the effect of encouraging massive linking within stories – rather than a link potentially leading someone away from your webpage, it builds a stronger and richer story on the site.
While I’ve had the pleasure of advising Alexis on her thesis, FOLD is emphatically not my project – had you asked me a year ago, I would have told you that the last thing the world needs is a new content management system. But it’s been fascinating to try writing on FOLD and discovering the ways in which it’s a tool I’ve wanted and needed for years. I often write posts with hyperlinks every other sentence and trust my readers to check those links to understand the whole story… while realizing, of course, that very few do. FOLD brings those references to the front, capturing some of your attention in your peripheral visionas you read the core, trunk text. It’s incredibly easy to add media to a story in FOLD, and I find that when I write on the platform, I’m far more likely to include rich imagery and video, which makes my stories visualizable and understandable in a very different way than blog posts.
Alexis, Kevin and Joe are launching FOLD without a clear business model. I think that’s a good thing. I don’t think we know what FOLD is good for yet, and I think that’s exciting. It’s possible that FOLD becomes an alternative to platforms like Medium, a place that encourages people to write beautifully on a beautiful platform. Perhaps it becomes something like WordPress, which hosts content for millions of people as well as maintaining an incredibly robust platform for independent publishers. (Not only are we releasing FOLD as a platform, but as an open source codebase.) Maybe it’s a tool for a radically new form of writing, perhaps stronger for literary than journalistic writing. Maybe some of the ideas of the platform are adopted into other systems and the influence of Alexis, Kevin and Joe’s thinking spreads that way. We don’t know, and that’s exciting.
For me, personally, I’ve loved the experience of seeing something cool and potentially influential coming out of our lab that wasn’t my idea and which I’ve helped guide, but emphatically haven’t built. This feels like a shift in how I’m trying to work in the world, and one I’m starting to get comfortable with.
Like many people of my generation, I’ve changed jobs several times in the past twenty years. Rather than switching firms, I’ve also shifted careers, moving from a dotcom startup to founding an international volunteering agency, to academic research (and co-founding another NGO) and finally, at age 39, to teaching at the graduate level at MIT.
When you change careers, some skills transfer, and some don’t. The shift from research to teaching was far sharper than I’d expected. There’s an unkind saying, “Those who can’t do, teach.” I’d offer a rewrite: “Teaching well forces you to stop doing things, and focus on helping others do things.” I build less, and write less, than before I came to MIT. But I coach more, listen more, and I’m starting to love the experience of watching projects I help advise coming to life.
Glyph from Savannah Niles’s story about Cuba
One of the most beautiful stories I’ve seen produced with FOLD is “What You Need to Know About the Cuban Thaw”, written by Savannah Niles (also for my News and Participatory Media class.) The story is illustrated with animated, looping GIFs, produced with a tool Savannah has been building for her thesis called Glyph. I’m one of the readers on Savannah’s thesis, and while I’ve thought these images were very beautiful, I didn’t understand what they were for until I saw them in this story. They add a sense of motion and life to stories without interrupting the reading experience as videos end up doing. This experience of supporting work I don’t understand and then discovering why it’s important – with Glyph, with FOLD, with dozens of projects around the Media Lab and in my broader work on Civic Media – is one of the most exciting experiences of my career.
I hope you’ll give FOLD a try and help us figure out what it’s for. Let us know what works, what doesn’t, what you want and where you think the project should go.
The University of Cape Town removed a controversial statue of British colonialist Cecil Rhodes last week, after a month of student protests. Rhodes, who build the De Beers diamond empire, was an unrepentant imperialist whose wealth came from purchasing mineral rights from indigenous leaders and turning their territories into British protectorates. Under his rule in Cape Colony, many Africans lost the right to vote, a step which some scholars see as leading to enforced racial segregation in South Africa. While Rhodes made major donations to charitable causes – including the land the University of Cape Town sits on – his legacy is a challenging and difficult one for many South Africans.
A month ago, student activist Chumani Maxwele emptied a bucket of excrement on the Rhodes statue on the UCT campus. Subsequent protests against the statue including wrapping it in black plastic, smearing it with paint and covering it with graffiti. When the statue was pulled down, protesters beat it with belts and chains as it was hauled away.
Protests against the Rhodes statue received widespread support online, spawning the hashtag #RhodesMustFall, and inspiring other attacks on statues throughout South Africa. Statues of Queen Victoria and George V have been splashed with paint in Point Elizabeth and Durban. Statues of Afrikaner leaders and Boer War generals have been targeted as well. The attack that’s received the most international attention was a defacement of a statue of Mahatma Gandhi in Johannesburg, part of a protest that argued that the revered activist had worked with the British colonial government in South Africa to promote segregation.
Statues are one of the oldest forms of figurative art, dating back at least to 40,000 BCE with the Lion man of the Hohlenstein Stadel. In ancient Egypt, Pharaohs were memorialized with Sphinxes, massive limestone statues that dominated the landscape – we might think of these as the first civic sculptures, public art designed to honor religious and political leaders. Fifteen hundred years later, Greek sculptors- who had previously portrayed mythological figures – began honoring political leaders in bronze and marble.
Statues erected for civic reasons are also torn down for civic reasons. Seven days after the Declaration of Independence was signed, General Washington’s troops tore down a statue of King George III that had been erected in 1770 in Bowling Green, a small greenspace at the southern tip of Manhattan Island. The decision to tear the statue down was practical as well as symbolic – the two tons of lead in the statue were turned into 42,000 musket balls for the use of revolutionary soliders. Statues of leaders who’ve been ousted are often torn down, sometimes spontaneously, sometimes with the help of conquering armies.
It’s not only political leaders whose statues fall. In the wake of revelations about widespread sexual abuse by Penn Statue football coaches, a statue of Joe Paterno was removed by the university. The decision to remove the Paterno statue has been controversial, and a crowdfunding campaign has raised funds for a new Paterno statue in downtown State College, Pennsylvania, two miles from the university campus.
While statues are one of the oldest forms of civic artwork and technology (their only rival for age is the cave painting), they still gain attention when people erect them today… especially when they are erected without permission. On April 6th, a small group of artists placed a bronze-colored bust of NSA whistleblower Edward Snowden atop a pedestal in Prison Ship Martyrs Monument in Fort Greene Park, Brooklyn. By mid-afternoon, the bust had been covered with tarpaulins, and later that day, it was removed entirely. The bust took over six months to construct, and cost tens of thousands of dollars to design and deploy.
Frustrated by the brief lifespan of the Snowden statue, The Illuminator Art Collective – a group of artists not related to the original sculptors – projected a hologram-like image of Snowden on a cloud of smoke behind the pillar. The Snowden projection is part of a tradition of artistic intervention that has used projection to create provocative art in public spaces. Polish-American artist Krzysztof Wodiczko has used projections to bring statues “to life”, turning static war memorials into active spaces for the discussion of war and peace.
(Projection is a powerful tactic for civic activism – see Hologramas Por La Libertad, which is using projections of street protests against the side of the Spanish parliament to make a point about new laws that strongly restrict public protest. But this is a story about statues, not projections, so we’ll honor the effort and move on.)
A few days before the Snowden statue and projection, we found ourselves discussing civic statues in our lab, Center for Civic Media. The issue came up not because we were having a deep discussion about the nature of statuary, but because we moved a worktable revealing an open area that might students and I thought might be perfect for a statue. We began talking about the idea of a statue that could be rapidly deployed, which could change to honor different people at different times, and which would inspire discussion about why someone was being honored as a civic hero.
We built a prototype civic statue using an old projector and a sheet of optical rear projection acrylite. (The Media Lab is the sort of place where sheets of acrylite are just kicking around and folks like Dan Novy are generous enough to lend them out.) For our demo, I decided we would honor Professor Attahiru Jega, chairman of Nigeria’s election commission, which had just conducted a presidential election widely regarded as free and fair in which the incumbent president was defeated. Nigerians on all sides of the political spectrum honored Jega’s role in administering a fair election, and “Jega” began to emerge as slang for being chill, calm and avoiding conflict: “20 people showed up for dinner at his house unexpectedly, but he was totally Jega about it and sent out for chicken.”
— Ethan Zuckerman (@EthanZ) April 3, 2015
This week is the Media Lab member week, where sponsors come to visit our labs and see our projects. We decided to rapidly prototype the statue so we could show it off, with some simple design constraints:
– It should be quickly deployable, easy to set up and move
– It should be relatively inexpensive (our target is a standalone programmable statue that costs under $500)
– It shouldn’t require a specialized photo shoot – it should use available imagery
– It should prompt discussion within the group hosting the statue about who should be honored and how
As we thought about who to honor, I came across this tweet from my friend Liz Henry:
Dear whoever filmed the shooting of #walterscott that was brave and awesome of you.
— Liz Henry (@lizhenry) April 7, 2015
As it turns out, that brave and awesome man was Feidin Santana, a 23-year old Dominican immigrant who heard Walter Scott being tazed and captured footage of his shooting by police officer Michael Slager. As with Prof. Jega, we found an image online, masked it and added text to form a plaque. Savannah Niles, who is working on a project to build smoothly looping animated GIFs that she calls Glyphs, went a step further and built a statue of Santana that moves, subtly.
Niles explains what a Glyph is, showing the statue of Feidin Santana
Our prototype raises as many questions as it answers. Some are practical: Should this be a single unit, perhaps using a mirror to bounce the projection onto the screen? Will this work only in dim, interior spaces? Others focus on the community aspects: How do we decide who to honor? We held a brief email exchange about who we might feature, and quickly realized that there’s a real problem when people disagree about who should be honored. We’re working on a system that will allow people to propose candidates and select people to be honored by acclaim, rather than by fiat, which is how we selected Prof. Jega, Feidin Santana and feminist scholar and activist Anita Sarkeesian as our first three honorees.
As we work on this project in the long term, I’m interested in taking on a richer and deeper set of questions: What are statues for in a digital age? Is the rapid deployment and impermanence of these statues a feature or a bug? Can new types of statues help challenge long-standing gender and racial disparities in who we honor?
The civic statuary project is an experiment, and we may or may not continue it beyond showcasing it at this members’ meeting. But this question of how societies honor their civic heroes is a rich one, and I hope this experiment – and this blog post – opens conversations about who and how we memorialize.
This morning, I’m at the Ford Foundation in New York City as part of the launch event for NetGain. NetGain is a new effort launched by the Mozilla, Ford, Open Society, Macarthur and Knight Foundations, to bring the philanthropic community together to tackle the greatest obstacles to digital rights, online equality and the use of the internet to promote social justice.
The event is livestreamed here – in a moment, you can head Tim Berners-Lee and Susan Crawford in conversation about the future of the web.
For the past six months, I’ve been working with Jenny Toomey and Darren Walker at Ford, John Palfrey at Phillips Andover, and friends at these different foundations to launch the NetGain challenges. We’re asking people around the world to propose difficult problems about the open internet that they think governments and companies have not been able to solve. We’re collecting these challenges at NetGainChallenge.org, and asking participating foundations to take the lead on one or more challenges, coordinating a new set of investments in tackling that problem.
I had the privilege of introducing a session at this morning’s event about these challenges. It was an Ignite talk, which means I probably didn’t manage to say all the words I have listed below. But this is what I was trying to say:
45 years ago, the first message was sent over the internet, between a computer at UCLA and one at Stanford University.
25 years ago, Tim Berners-Lee turned the internet from a tool for academics into something most of us use every day, by making it easy to publish and read online – he created the World Wide Web.
What’s followed on Sir Tim’s invention is a transformation of the ways we work, play, shop, argue, protest, give, learn and love.
Given the amazing transformations we’ve seen, it’s easy to forget that the internet is a long, ongoing experiment. The internet as we know it is the result of trying new things, seeing how they break, and working to fix them.
The first message sent on the internet was “login”, as Charley Kline and Len Kleinrock at UCLA were trying to log into a machine at Stanford. They only managed to transmit the letters “lo”, then the system crashed. An hour later, they had it up again and managed to transmit the whole message.
On the internet, we have a long tradition of trying things out, screwing up, fixing what’s broken and moving forward.
Twenty five years into the life of the World Wide Web, there are amazing successes to celebrate: a free encyclopedia in hundreds of world languages, powerful tools for sharing breaking news and connecting with old friends, platforms that help us organize, agitate and push for social justice.
But alongside our accomplishments, there’s still lots that’s broken.
In building an internet where most content and services are free, we’ve also adopted a business model that puts us under perpetual surveillance by advertisers. Worse, our communications are aggregated, analyzed and surveilled by governments around the world.
The amazing tools we’ve built for learning and for sharing ideas are far easier and cheaper to access in the developed world than in the developing world – we’re still far from the dream of a worldwide web.
We’ve built new public spaces online to discuss the issues of the day, but those discussions are too rarely civil and productive. Speaking online often generates torrents abuse, especially when women speak online.
Despite Sir Tim’s vision of a decentralized web, there’s a huge concentration of control with a few companies that control the key platforms for online speech. And as we use the web to share, opine and learn, quickly losing our legacy, erasing this vast new library as fast as we write it.
These problems may well be unsolveable. But it’s possible that we’ve been waiting for the wrong people to solve them.
In 1889, Andrew Carnegie gave money to build a public library in Braddock, Pennsylvania, the first of 1,689 libraries he funded in the US. These were not just spaces that allowed people to feed their minds, but in many towns, the only spaces open to men, women, children and people of all races.
Newspapers and the publishing houses made knowledge available to those who could afford it, but Carnegie made it available to everyone.
As television became a fixture in the nation’s homes in the 1950s, the Ford Foundation worked with other philanthropists to build a public television system in the US, ensuring that this powerful new medium was used to educate and enlighten as well as to entertain
The foundations here aren’t going to be able to put internet into every home the way Carnegie brought libraries to every town. But there are problems philanthropy can tackle in unique ways that provide solutions that go beyond what corporations or governments can do on their own.
That’s what led us to the idea of the grand challenge. We’re drawing inspiration here from Google’s moonshots and from the XPrize Foundation. More importantly, we’re taking guidance from the people we work with everyday, on the front lines of social innovation, to identify the challenges we need to overcome to for the internet to be a true tool for justice and social inclusion
The speakers you’re about to hear aren’t here with solutions: they’re going share with us the thorny problems they’re working to solve. We’re asking each foundation that’s a member of Netgain to take the lead on one of these and other challenges, convening the smartest people in the field, our partners, our grantees, our beneficiaries to understand what we can do together to tackle these deep and persistent problems.
These aren’t the only challenges we need to tackle. We need to hear from you about what problems we can take on and what brilliant guides – like nine speakers we’re about to hear from – can help us navigate our way through these challenges.
We’re taking this high-risk strategy of aiming at the toughest problems because even if we fall short of our goals, we think we’ll make enormous progress by working together. Every six months, we plan to bring our community together, convene around a grand challenge and start a process of collaboration and experimentation. We may only get to “lo” before we crash, restart and rebuild. But every time we do, we’ll be moving towards a web that’s more open, more just, more able to transform our world for the better.
Please join us at NetGainChallenge.org and help us identify the challenges we should be taking on.
Today’s Media Lab Conversations involves Ophelia Dahl and Dr. Megan Murray from Partners in Health with Joi Ito and David Sengeh from the Media Lab. The topic is understanding Ebola, and we’re learning about the disease to see if there’s anything the Media Lab can do to help organizations like Partners in Health combat the spread of the disease.
Ophelia Dahl, the executive director, of Partners in Health begins by noting that when she began her work in Haiti decades ago, audiences were less welcoming and receptive to these issues. With Paul Farmer, the organization was designed to respond to situations like the one in Haiti, where there was a complete dearth of health services available.
Partners in Health is not a disaster relief organization. While it addresses the everyday disaster of poverty, which has massive health impacts, and while they are often critical first responders to natural disasters, they are structured very differently. Because they work in countries like Haiti over long periods of time, they had doctors, platforms and a supply chain already in place. “We focus on systems,” she explained, which made them particularly well suited to help with Ebola. The organization has a home in Boston and partners closely with local academic institutions to train and prepare medical researchers and professionals to understand these complex health situations.
Dahl reminds us that Ebola is named after a river in the Democratic Republic of Congo, and that we’ve seen several outbreaks over the years. None of those outbreaks killed more than a few hundred people. This outbreak, starting in Guinea and spreading into Liberia, Sierra Leone has killed at least 8,000 people, and likely many more. A hallmark of this disease is that it spreads from patients to caregivers, and as people in rural areas have moved to urban areas to seek care, it’s moved into large cities.
There’s a tendency to think of Ebola as a death sentence. The high fatality rate – almost 70% – has an underlying cause: the weak, and now collapsed, healthcare system in these countries. Our collective failure to treat patients explains the death rate. Patients who contracted Ebola in the US have all survived – this is a disease that can be survived with proper medical care. That proper treatment is not complicated. It’s about staying hydrated and managing electrolytes. Most critical is good nursing care.
Dahl recently returned from West Africa where she talked to several survivors of Ebola. The survivors were young, had been in good health before the disease, and probably survived due to luck and their strength, not because they received especially good care. Many of these survivors had been caretakers to their families, and watched family members die before they contracted the disease. Hiring these survivors is key to Partners in Health’s strategy. Not only will they have immunities and a deep understanding of the virus, but creating strong healthcare jobs for these survivors is a way to combat the stigma of the disease.
The system that is weak and has collapsed means that more people are dying from the systemic effects of Ebola on the healthcare system, not from the disease directly. There’s not a single place open for women to deliver their children when a country is facing a crisis like this. Countries face a massive set of problems in the wake of Ebola since there’s not a functioning maternal health system, an emergency medical system or really any community care at this point. The resilience of health systems in the face of emergency, like the marathon bombings in Boston, is radically different than the situation on the ground in West Africa.
Dahl shows us a treatment center in tents, and a teaching hospital – Hopital Universitaire de Mirebalais – a hospital Partners in Health helped build in only three years. Linking these treatment centers to these teaching hospitals is a key step we need to take.
She shows us the gear healthcare workers are wearing – it looks like foul-weather gear worn on a ship, and features three pairs of gloves. Imagine finding a vein in a dehydrated patient with those gloves on, sweating – finding better personal protective gear is one of the first steps that needs to be taken.
Dr. Megan Murray, of Harvard Medical School, Harvard School of Public Health, and Partners in Health, explains that the disease is so new to the medical community that people are still working out the proper treatment protocols. In these countries, what’s emerging is a three-tiered system of care. Countries are building tent-based Ebola treatment units, often in major cities, where labs can test samples and perform diagnosis. These centers are expensive to set up, and they’re often far from the communities where patients live.
The second tier of support is community care centers, places where patients are isolated from their communities so they don’t inflect their caregivers. Unfortunately, these have been really bad places, places where people go to and die – they have operational and image problem if they want to serve the populations they seek to help. At an even more grassroots level, community health leaders are working on screening and contact tracking, helping identify the people who are likely to have the disease for treatment at ETUs and CCCs. In terms of innovation, Partners in Health is looking for innovation in diagnostics and treatment at the ETU and CCC level, and in epidemeology and vaccines at the community level.
The fatality rate on Ebola, between 50-70%, is more fatal than anything else we’ve seen in the public health sector. The challenge is improving those rates in the ETUs and CCCs while maintaining personal protection for the caregivers. The care isn’t that hard – it’s about providing IV fluids. But it’s hard to get caregivers to safely put in an IV line, and when people become delirious, it’s hard to get people to stop pulling out those IV lines. Centers end up trying to care using oral rehydration salts, but Ebola patients can lose 10 liters of fluid a day, and that cannot be replaced with oral rehydration.
One path towards technological innovation would be finding better ways to track fluid and electrolyte status. That generally involves frequent blood draws, which puts healthcare workers at risk. One possibility is using a transdermal microneedle sensor, which was initially designed by a US scientist to monitor dehydration in athletes. The inventor has been completely willing to deploy it in new contexts, and Dr. Murray sees this as a great example of moving useful technology into a new context.
Another problem is ensuring dignity and comfort by allowing access to relatives. This is a problem that’s especially acute in treating children. Most children under 12 who’ve contracted the disease have died. It’s very challenging to convince people to pass their sick children off to people in space suits to go off and die. As a result, people hide from the ETUs and CCCs. We need better tools, possibly digital tools, to let parents and children connect.
It’s critical for Partners in Health to ensure rapid learning by optimizing data collection and management tools, Dr. Murray explains. We need to capture all the information from these cases, but it’s incredibly hard to build data collection tools that work with three pairs of gloves on. Right now, systems rely on holding up pieces of paper to windows for transcription – voice activated systems would be a strong step forward.
Stopping the disease will ultimately require accurate and early diagnosis. “If we could diagnose in the field before it was symptomatic, we could stop the epidemic.” Dr. Murray lists some promising directions: immuno-assays using antigen capture and antibodies, tests of nucleic acid amplification, viral culturing, and novel methods, like a single particle interferometric reflectance imaging sensor. Right now, current tests require lab facilities, take 2-6 hours, and might need more blood than you can get from a fingerstick. We need something that requires a finger prick and can be processed at peripheral sites.
There are promising new drugs and vaccine candidates. Three vaccines are in testing – two are single dose, another is double dose and may provide stronger protecting. New treatment protocols include ZMAPP, a cocktail of 3 monoclonal antibodies, originally engineered in tobacco, and being produced now in yeast. One possible treatment is a drug for flu, currently stockpiled in Japan, which has gone through safety and tolerability trials, and can now go into efficacy trials. Most other candidates have not yet been tested for safety and tolerability.
One promising development are BSL4 labs – biocontainment labs – built in shipping containers and delivered on tractor trailers. Unfortunately, most of the roads in rural areas cannot accomodate those trucks, and it can take 13 hours on terrible roads to travel from peripheral sites to a city.
Until we’re at a vaccine – and especially, an aerosol vaccine which wouldn’t require needle sticks – Partners in Health is looking to build a flexible data base and IT platform that captures knowledge, to build a network of partners in industry, research and funding agencies, and to support local research infrastructure through training.
Joi introduces into the conversation the idea that popular response in the US to Ebola has been to suggest locking down our borders. Instead, we need more volunteers to come into these countries and lend a hand. Dahl tells us that more than 1000 people have volunteered to come to West Africa, despite the fact that quarantines mean this could be a 6-10 week commitment. Locking down borders is making it harder for nurses, logisticians and lab workers to volunteer.
David Sengeh suggests we need to think beyond the immediate problems of the disease and into the broader issues that countries like Sierra Leone face. He notes that Sierra Leone has a population where 70% of citizens are under 30, and where young people already have a challenge accessing a quality education. Add to this the closure of schools and Sierra Leonean youth are facing a future that’s short on opportunity. David shows us a video made by a teenager from Sierra Leone that addresses discrimination and ostracizing that often happens to Ebola survivors. Helping people make media and address these prejudices is a key strategy.
We end up in a discussion between the audience and the stage about whether the Media Lab could be a collaborator with Partners in Health on addressing issues around Ebola. Joi pointed out that the lab is trying hard to work on codesign strategies, where we don’t design technology and drop it into communities, hoping it will work, but work with communities to identify problems and design solutions. It’s possible that the Media Lab might work to support hackathons and other efforts in Liberia or Sierra Leone, or that nurses and other health workers who’ve worked in the field could work with the Lab on issues like cooling systems for personal protection equipment or non-invasive blood drawing techniques. Mask fogging, one of the most serious problems with protective equipment, is a problem Joi identifies as well-known to the SCUBA community, and he wonders whether techniques from that world could work for Ebola protection.
The challenge, Dahl reminds us, is not just innovation, but deployment. One of the major tools used to combat Ebola is chlorine bleach, which is used to sterilize surfaces and people who’ve taken off their protective equipment. Someone had the bright idea of dyeing the bleach solution pink, so that people could see where they’d bleached off and where they hadn’t reached. Solving these problems is a first step – getting them widely adopted in the field is the key to saving lives.
The crew at Civic has a great liveblog of the event – check it out!
Today’s Comparative Media Studies colloquium features one of our own, Assistant Professor of Civic Media, Sasha Costanza-Chock. His new book, “Out of the Shadows, Into the Streets!” explores the world of transmedia organizing and the immigrant rights movement.
His talk tonight focuses on his background in media making, activism and scholarship, before zooming into the immigrants rights movement specifically, and one aspect of his work, the professionalization and accountability of social movements
Sasha’s background is in the world of independent media, including production of movies like “This is What Democracy Looks Like”, shot and edited by teams of activists working together. On moving to LA to work on his dissertation, he began working on the VozMob platform, a tool that allows people with low-end mobile phones to publish content online. The tool continues to be used by working class immigrants in Los Angeles to document their lives and work.
On coming to Center for Civic Media, Sasha worked with our developers and others to build a hosted version of Vozmob, Vojo.co, which is now used by over 100 groups to collect and disseminate information, including the Sandy Storyline project, which won a major documentary award for their documentation of Hurricane Sandy.
More recently, he’s helped launch Contratados, which is basically a Yelp for migrant workers, reviewing labor brokers, the people who recruit agricultural workers to jobs in the United States. Contratados is a transmedia project, using online tools, radio, paper flyers and others to bring information about immigration rights and practices to vulnerable populations.
Sasha explains that his work is best understood as participatory research, which sometimes looks like media making, sometimes like activism and sometimes like research. This book is based on ten years work in the immigrant rights movement as an activist and scholar.
To understand this space, Sasha uses the concepts of Media Ecology to understand the complex world of English and Spanish language media, online and offline media, as well as concepts like Transmedia Organizing, Social Media Movement Practices, and Critical Digital Media Literacies. He suggests we think about media in terms of a read/write/execute movement – we need to consume media, make it ourselves, and use it to make change in the world. Sasha argues that making media is a critical path towards engagement in activism: making media is often a first step towards a deeper involvement and engagement in activism.
Stepping back to explain the content of the immigrant rights movement, Sasha explains that the immigrants rights community has been deeply disappointed by the Obama administration’s aggressive enforcement of immigration laws – he is often termed “the deporter in chief”. Activists are incensed by a massively expanded immigration enforcement budget, now over $3 billion a year and programs like SCOMM (secure communities), which collects biometric information on anyone who is arrested (even if they are not charged or tried) and checks to see if they have legal status to remain in the US. This program was rolled out as an optional program, but local law enforcement discovered that they would not receive federal monies if they opted out. Many local law enforcement agencies dislike SCOMM, as it tends to break down trust between local law enforcement and communities.
Bills like SB1070 – the “driving while brown” bill, which allowed people to be stopped under suspicions of being undocumented – have been challenged in courts, but there’s a large number of dangerous regulations on the books.
Sasha offers the observation that there are complex economic reasons why we might be seeing a rise in militarized immigration enforcement. Private prisons and detention facilities, biometric systems are powerful political and economic actors. Of the 30-40,000 people incarcerated on any given night, roughly half are housed in private prisons, and represent a growth segment for companies like Corrections Corporation of America.
It’s not just about profitability – it’s about the expansion of the security state. Surveillance and security systems have a tendency to expand, even if they’re not effective or profitable. Once you begin building SCOMM, there’s a compelling logic to expanding it to each county, to link it to other databases. Systems like e-verify are only roughly 50% effective, but they continue to expand.
The criminalization of immigration in the US is characterized as a racial project, a reproduction and maintenance of whiteness and racial hierarchy, Sasha argues, citing a long history of research on American immigration and discrimination against the Chinese and other groups. Our version of immigration also supports heteronormativity and patriarchy, allowing immigration for reunification of families, but only traditionally structured families (no same-sex marriage included.) He reminds us that the US is an ongoing project of settler colonialism, a consolidation and control over the borders and “body” of the nationstate, which is ultimately a colonized and occupied state taken from native peoples.
What do immigrant rights groups do in this hostile context? How do they tell their stories and work to shape these systems? We need to consider the shape of an English-language mass media system that tends to be overwhelmingly negative towards immigrant mobilization and narratives. A center-left media occasionally pays attention to issues of the undocumented, but tends to paint immigration as a balance between border security and “a path towards citizenship”. Even in the center-left, there’s an acceptance of the idea of “good immigrants”, implying bad immigrants who need to be kept out.
The rise of outlets like Univision, Telemundo and La Opinion have led to a more subtle dialog on Spanish-language media. This group has become quite powerful in mobilizing, with Spanish-language DJs cooperating to call people in the streets to protest a Sensenbrenner immigration bill. Sasha urges us to consider community media as well. Even with small reach in comparison to the national outlets, these outlets serve as legitimators to activist and community organizations.
Social media plays a role as well, both in terms of organizing actions and giving participants a voice. Sasha wants to focus specifically on how social media can augment relationships with reporters, allowing activists to amplify their message more effectively than sending out press releases. All these pieces function simultaneously, and smart actors in this space learn to operate across these media through transmedia organizing.
The term is descended from Marsha Kinder and Henry Jenkins’s work on Transmedia Storytelling. Kinder looked at the way that stories expanded not just through film but through toys and marketing tie-ins, creating storyworlds that are shaped in part by their expansion into multiple medias and markets. Jenkins sees this work changing the nature of storytelling and changing the media itself, sometimes making it more open to participation and counternarrative. Sasha expands this to consider how storytelling can be accountable and open to movement actors, and how creating media can transform people into movement participants.
In the immigrant rights movement, work is cross-platform: posters, mobile applications, films. What’s important is that people’s media strategy is explicitly cross-platform. Organizers are smart enough to know that they need Spanish language media to cover actions, then push those stories to their base via social media.
This media is participatory – Sasha points to the “Undocumented and Unafraid” campaign as a strategy in which creating media and disseminating it is a key action in joining a movement. A street action was complemented by a Tumblr (for people who couldn’t participate in person) and a video produced after the fact (which Sasha shows.) The movement draws explicitly on the LGBT struggle for acceptance through coming out, and looks specifically at the idea of Undocuqueer – coming out as undocumented to LGBT peers and as LGBT to the undocumented community.
Media production is rooted in a particular community action being taken. Sasha shows us a capture from a UStream of an occupation of an Obama campaign office in Colorado – the stream allowed thousands to follow the campaign for executive action to grant relief to undocumented youth. Dreamers succeeded in forcing Obama to make significant changes to deprioritize deportation of undocumented youth, and there’s now a discussion about the possibility of a return to sit in and occuption to seek change at a moment where change through Congress looks impossible.
The movement is careful in discussing framing. They are concerned with the framing of “I was brought here through no fault of my own”, because that’s a narrative that criminalizes parental behavior. Which narrative you pick – no fault of my own or a broader narrative – helps determine what you advocate for: reform for undocumented youth, or for all undocumented people.
Finally, Sasha reminds us that this work is transformative. By learning how to make and share media, the movement is expanded and the movement’s reach and capabilities are expanded.
Sasha sees this dynamic of transmedia organizing happening in other activist movements, including the Occupy movement. It’s also not unique to contemporary movements – he references research by Rogelio Lopez, carried out at Center for Civic Media, that looked at participatory and transmedia organizing by the Farm Worker movement from 1962-72.
Sasha closes by looking at one of the issues he explores in his work, the professionalization and accountability of social movements. There’s a long scholarship around this issue, looking at ways in which social movements become 501c3 nonprofit organizations. When you make the change from social movement to nonprofit, Sasha points out, you lose the right to advocate for specific candidates. When organizations make this change, start doing the dance with funders, they become increasingly service oriented and depoliticized.
In parallel, there’s a professionalization of transmedia production. Some years ago, “transmedia production” was a hot new topic – in 2010, the Producer’s Guild of America began issuing “transmedia producer” credits associated with films. You can now hire a transmedia producer to create an ad campaign or a cross-platform strategy to market a film.
In the last two years, we’ve seen three professionally produced transmedia campaigns. “Define American” is a campaign from Jose Antonio Vargas, a Pulitzer-winning journalist who identifies as undocumented and queer. The project launched with a video, “Define American”, and a website, which lean heavily on web-based media like Tumblr and Facebook posts, as well as YouTube videos. Vargas has now produced a full length documentary called “Documented”, which explores this movement as well as Vargas’s personal journey. Sasha points out that the film was produced by an undocuqueer individual and has several undocumented production team members. However, there’s an argument that the documentary continues to support a narrative of “the good immigrant”.
He shows us a second documentary, “The Dream Is Now”, produced by the Emerson Collaborative, a foundation started by Steve Jobs’s widow. It’s a professional production, put together by people involved with An Inconvenient Truth, and was screened within the White House. But there are problems with the project. When you arrived at The Dream Is Now website, a modal box pushes you to sign a petition to support the DREAM Act. But the movement had moved on, Sasha tells us, and was now pushing for comprehensive immigration reform, not throwing DREAMers parents under the bus. Activists demanded that The Dream Is Now push a different set of action, but it took months to convince Emerson to change to meet the needs of the movement base. It was a beautiful and powerful piece of media, Sasha notes, but there are issues about accountability to the base of the social movement.
FWD.us is the third project Sasha features. He first shows “the leaders behind the movement”, who are (predominantly white) Silicon Valley CEOs. The campaign focuses on the ways in which immigrants represent a large percentage of the American workforce. One of the main emphases of the film is the need to increase the number of high skilled visas and allow DREAMers to contribute to the US economy. The video features 400 groups fighting for immigration reform… which turn out to be Silicon Valley companies. Sasha points out that most movement actors don’t have a problem with more high-tech workers… but the first policy plank of FWD.us is “secure our borders”, which is a policy that pushes people to cross the US/Mexico border in increasingly dangerous and insecure ways. They support e-verify, a program that auditors have found has a very high rate of false positives, in part because Silicon Valley will get the contracts to build these systems. While this is a deeply professional campaign, it’s unaccountable to the base of the movement and is erasing the broader movement history, replacing citizen organizations with tech firms.
There’s a nice narrative – organizations that have larger budgets are less accountable to the base of the movements. But it’s messy – Jose Antonio Vargas teamed up with FWD.us to promote his documentary. And undocumented youth wrote a letter to Vargas critiquing him for supporting a good immigrant/bad immigrant narrative, making it clear that he did not represent all the undocumented.
Sasha ends with questions: do greater resources always mean less community accountability? Is there always a tension between artistic freedom and strong storytelling and community accountability? Sasha believes we can have accountability mechanisms that don’t require the community to sign off on each stage of film production, but do have a powerful relation to community issues. Ultimately, Sasha is interested in building a culture of activism centered on the idea of “Nothing About Us Without Us”, framed by disability rights activist James Charlton.
Sasha invites Sofia Campos, one of the leaders of United We Dream, to the stage to react to his presentation. She points out that the movement has a culture of reflection, but hasn’t been able to publish a book like the one Sasha has. These meta-conversations about the movement can be repetitive and draining, and it’s helpful to have a careful consideration of the history of the movement to refer to. She agrees with Sasha’s contention that the media is a critical piece of the movement – before the Internet, she didn’t know that there were other undocumented people outside of California. In 2010, the internet allowed the movement to come to a higher level of organization and collaboration with unprecedented speed. Knowing that people were working across the country on the issues was a powerful feeling for movement actors.
Critically, the movement has been able to build its own narrative, and it’s been critical to move in the directions they’ve needed of going. She notes that the movement still needs mechanisms for accountability, which makes it helpful to have scholars like Sasha thinking about how the movement and those who want to help push it forward get engaged.
Desi asks why media making is such an important onramp to movement participation. Sasha makes clear that he doesn’t think media making is the most important aspect of movement building, just an important and understudied onramp. In sitting down and deciding how to tell your story, you are likely to contact others and share your experiences, as well as reflecting on the structures you’re struggling against. That struggle tends to lead to a social movement identity. Sofia that producing media is a way of combatting the isolation associated with the experience of being undocumented, and seeing support from others throughout the US going through the struggle you are experiencing.
A questioner makes clear that he’s frustrated by this as a “one sided” presentation advocating “illegal immigration”. He asks whether those who oppose illegal immigration can use the same tools to challenge unrestricted immigration. Sasha notes that the right has used every media at their disposal to make arguments, and argues that those counterarguments are as emotional and manipulative as arguments from the immigrants rights movement. He argues that it’s not an even playing field between powerful corporate actors who control broadcast TV and are likely to shape opinion against immigrant, and that the enthusiasm for social media may reflect a hope of countering those narratives.
Ian Condry asks whether there are new ideas about framing the immigration debate. Is the frame of “lawbreaking and amnesty”, which is gaining some traction, more successful than a narrative of the benefits of immigration, which seems well supported by American history. The idea of DREAMers clearly got through, he suggests, and wonders if there’s a way to embrace its power without the consequence of throwing parents under the bus. Sofia notes that issues of movement politics as well as deep legacies of racism and colonialism come into these questions of framing. The DREAMer framing was powerful because it was a narrative that came from the immigrant community, but sometimes failed to respect the radical, rooted message that the entire system of immigration needs reform. Within that framework, there’s then a question of what’s feasible, and how to negotiate for what people need now in terms of relief. Sasha notes that there’s an instrumentalist approach to media in which you A/B test your way through messages, but that this approach to framing runs the risk of coming into conflict with the community you are messaging around. The path forward has to give the affected community the ability to control the messaging, which may lead to less effective messaging in the short term, but will allow for a messaging driven by ethics and values in the long term.
Jim Paradis notes that he’s impressed with the range of objectives the movement is taking on, from inclusion in higher ed, to broader reform around immigration. He wonders how the movement is putting together a strategy to choose between competing objectives. Sasha notes that it’s a matter of constant debate within the movement: what are we working for short and long term? Political operatives tend to advise we pick a small, specific thing and message around it. But there’s a recognition that there’s a broad cultural shift around the idea of who’s a rights-holding human being. To transform ideas about immigration, we may need to win the larger battle to shift a vision of who’s human.
Jing Wang asks whether there are cross-racial alliances in the immigrant rights movement and what the dynamics of those alliances are. She wonders if the framework Sasha is advocating is equally good for movements led by Asian immigrants. Sasha notes that there is organizing and coalition work across different communities. Sofia notes that there are cultural challenges in this organizing, not just with activists but in connecting their parents, but that these movements are moving forward. Also, the movement is now trying to expand beyond immigration and into the broader space of challenging the for-profit prison movement.
A questioner who works on immigrant rights notes that he rarely attends academic presentations because of concerns about community accountability. He thanks Sasha for his consideration on that issue and asks how the activist community can best work with engaged scholars. Sasha notes that it’s easy for people with privilege, including scholars, to extract stories from communities and make profits with them. He points to work he does at MIT, teaching a Collaborative Design Studio course that brings MIT students together with community organizations to work together productively. This includes laying out explicit expectations about responsibility, participation and ownership in these processes. We need a broader transformation in institutional processes, Sasha argues, to ensure that research serves the needs of a community.
Rogelio Lopez closes with a question about the ways in which movements can spread across the world, where the Ferguson “Hands Up” protest appears on the streets of Hong Kong. What does this mean for movements when these frames spread across nations? Sasha notes that this is an exciting moment, when symbols and tactics circulate at greater speed than any other moment in human history. We see local instantiations of these techniques, and they bubble up at different moments in time – Occupy stalled in the US but came to the fore again in Hong Kong. Power is continually threatened by the potential of horizontal, people’s power. Sofia notes that the spread of ideas on the internet really benefits from the face to face organizing we’ve seen in the immigrant rights movement, which can keep it rooted in communities.