My Heart's in Accra

Ethan Zuckerman's musings on Africa, international development
and hacking the media.

05/02/2012 (11:28 pm)

An idea worth at least 40 nanoKardashians of your attention

Filed under: Africa,Just for fun,Media ::

In my class today, celebrated science journalist Alister Doyle shared an insight that crystalized for me a line of thinking I’ve been exploring about media attention, celebrity and charity. Doyle shared an idea he’s developing with Paul Salopek (and let me just pause and mention how intimidating it is to have characters like Doyle and Salopek as “students” in a class I’m teaching), in which journalists develop new units of measure to explain complex and elusive concepts. The unit he shared, which he credits to Salopek, is the Jolie. A Jolie is unit that denotes the amount of international aid a country receives when it becomes the cause celebre of a prominent celebrity. He offers a working definition as the difference between aid per person to Darfur, which benefits from Jolie’s focus and advocacy, and the Democratic Republic of Congo, which has not. In 2005, International Rescue Committee calculated that Darfur received $300 per capita in aid, while DRC received $11 per capita. Hence, a Jolie can be thought of as a 27x increase in aid receipt. When international aid organizations campaign for increased aid, they’re seeking ceniJolies in increased aid, and would often settle for increases of mere miliJolies.

Jolie is able to attract aid to Darfur through her passion, her hard work, but ultimately through the fact that she’s the subject of a great deal of attention. While her recent films may not have attracted as much attention as her work as Lara Croft, she commands approximately 35 centiKardashians of attention.

The Kardashian is a unit I proposed a few classes back as a measure of attention. Conceptually, the Kardashian is the amount of global attention Kim Kardashian commands across all media over the space of a day. In an ideal, frictionless universe, we’d determine a Kardashian by measuring the percentage of all broadcast media, conversations and thoughts dedicated to Kim Kardashian. In practical terms, we can approximate a Kardashian by using a tool like Google Insights for Search – compare a given search term to Kim Kardashian and you can discover how small a fraction of a Kardashian any given issue or cause merits.

(I choose the Kardashian as a unit both because I like the mitteleuropean feel of the term – like the Ohm or the Roentgen – and because Kardashian is an exemplar of attention disconnected from merit, talent or reason. The Kardashian mentions how much attention is paid, not how much attention is deserved, so naming the unit after someone who is famous for being famous seems appropriate. Should the unit be adopted, I would hope that future scholars will calculate Kardashians using whatever public figure is appropriate at the time for being inappropriately famous.)

Calculating someone’s attention in Kardashians using GIS is an imperfect art – Google normalizes data so that the highest point on a graph becomes 100, and other points are scaled in relation to that high point. It’s unclear whether that scaling is linear or logarithmic – if linear, Angelina Jolie is running at approximately .35 Kardashians this past quarter; if logarithmic, she could be at a much lower level. I’m running some experiments with Google Ads to see if I can gain insights on a ratio between Jolie and Kardashian in absolute numbers of searches.

I think of the Kardashian as a unit of perspective. When I want to consider how much attention a worthy cause – preventing famine in the Horn of Africa – is attracting, I search on GIS with “Kim Kardashian” as a comparative term. The graph below is depressing, if not surprising.

It’s possible to receive far less attention than Somali famine receives in this analysis – enter your name into Google Trends alongside Kardashian, and you will likely generate a zero… or, at least, I do. I command microKardashians, perhaps nanoKardashians of attention, as do most of us.

To get a sense for the magnitude of attention Invisible Children was able to seize with their Kony campaign, it’s worth noting that they generated multiple Kardashians of attention, though for a short period of time. For a couple of days, Joseph Kony – promoted via a video that received 100 million YouTube views faster than any other in history – received more attention than Kim Kardashian, peaking at the extraordinary level of 7.7 Kardashians!

Fortunately, all returned to normal shortly, and Joseph Kony – more popular than before Invisible Children’s campaign – now registers about five centiKardashians. It’s worth remembering that the value of a Kardashian fluctuates over time. Consider Kim Kardashian, Angelia Jolie and Joseph Kony over the span of an entire year. At the peak of his infamy, Kony registers only 0.4 peak Kardashians, a level she achieved by filing for divorce after a 72 day marriage.

It’s possible to consider the Kardashian as a unit of exposure, not just a unit of attention, as in “most normal humans have their lives irrevocably altered if they experience even 1 centiKardashian of exposure”, or “LD50 for rats and most mammals is calculated at 1 deciKardashian”. While it’s unclear that multi-Kardashian exposure has harmed Joseph Kony, a deciKardashian level exposure for Invisible Children founder Jason Russell has proved dangerous and damaging.

If we discount the difficulties in accurately estimating the current value of the Jolie or the Kardashian, we find ourselves with a helpful new calculus to understand attention and aid. If Somalia is receiving $72 per capita in aid, but needs much more to prevent famine, how much aid could we expect if Kim Kardashian testified about hunger in the Horn of Africa?

Assume that the relationship between attention and aid is linear. If Angelina Jolie registers at 0.35 Kardashians of attention, and can command a 27x increase in aid, we can expect Kim Kardashian to generate 2.85 times as much, or $5554 per capita. Obviously, spending Kim Kardashian’s attention on such a cause would be overkill – we might be able to solve Somali hunger with a mere Jimmy Kimmel (roughly 4 centiKardashians.) Once we refine this methodology, I hope we can calculate exactly which celebrity needs to be deployed to address which global crisis – I will keep you posted as our research in this space progresses.

Thanks for paying an estimated 27 nanoKardashians of attention to this post.


I’m grateful for the reactions from the scholarly community this post has generated. Via twitter, Professor Barry Wellman was kind enough to point out that the Kardashian is already in use as a unit of time, representing the 72 days of Kardashian’s 2011 marriage. While I defer to Professor Wellman’s deep resevoirs of Kardashian knowledge, I question whether we really need a new unit of time to represent “seven weeks”. My use of the Kardashian gives definition to a concept that’s increasingly germane, though not linguistically compact.

Gilad Lotan, leading attention theorist for Social Flow, notes with some dismay that the Kardashian is not a constant. (I believe Kris Humphries had concerns about Kardashian’s constancy as well, though I defer to Professor Wellman on these matters.) While it is true that the value of the Kardashian fluctuates, I see this as a feature, not as a bug. At a moment of great newsworthiness – an election, a natural disaster – we would expect attention paid to Kim Kardashian to be more scarce as more attention is focused on breaking events. We might then think of the Kardashian as a unit of surplus attention, attention not demanded by the leading news story of the day which could theoretically be directed towards Somali famine or conflict in Sudan. A low Kn represents a moment where surplus attention is scarce, a high Kn a moment when it is plentiful. One war or another, it is likely that your cause or issue is measurable in miliKn, microKn or smaller units.

Andrés Monroy Hernández of MIT and Microsoft Research suggests the “nanoBieber” as a comparable unit. While I think that’s a reasonable alternative to the Kardashian, to me, it suggests attention from a youth audience, whereas I was seeking a general unit for surplus attention. It might be worth further
study of the magnitude and power of the Bieber versus the Kardashian, perhaps as a comparison between cultural power and youth cultural power.

I look forward to additional academic and non-academic feedback.

04/24/2012 (9:59 am)

Opening notes from Media Lab spring meeting

Filed under: Media Lab ::

Radio host John Hockenberry introduces the first day of the Media Lab’s spring sponsor meeting. He suggests that the lab is an “infectious idea”, a way of working and thinking that spreads well beyond the walls of the building. He warns the crowd, packed into the third floor atrium at the Lab, and fourth and fifth-floor balconies, that this isn’t “some sit back in your seats TED conference experience” – instead, we need to work to get the most out of our experience.

Joi Ito, director of the lab, lets us know that this is the most open meeting we’ve held – it’s being streamed live on the web, blogged and shared through a variety of channels – you can look for the tag #MediaLabIO to follow along. It’s also a meeting that’s still evolving as we put it together. There’s a new advisory council that Joi is working with to consider the future of the lab. That group of advisors will be offering a panel late today.

Hugh Herr tells us about tomorrow’s seminar, titled Inside Out. It’s a deep dive into the idea that a deep understanding of the natural world will change the nature of technology. The discussion features lab luminaries, as well as outside speakers like Craig Ventner, John Maeda, Sebastian Seung, Reid Hoffman and Theodore Berger. Sessions will look at Mind, Body and Community through the lens of Inside Out, in a day-long exploration.

Hiroshi Ishii offers a talk titled “Zero G – defying gravity”. It’s a reference to a new technology he’ll be showing in his lab called ZeroN, a levitating material that can be moved and controlled by computers. But it’s also a recommendation that we look from a new perspective, a view from above, a chance to think and aim high. He shows a visualization he designed some years before, which analyzes the impact of citations in a series of academic papers. It’s related to some other visualizations of networks: Cesar Hidalgo’s visualization of supply chains as a path towards economic development. He shows Leo Bonnani’s Sourcemap project, showing the global supply chains that support the construction of complex products like a laptop. The tool goes a step further than documenting current supply chains – it lets you look into the future. A supply chain that relies on cacao from Ivory Coast is one that’s in trouble, as Ivory Coast won’t be able to produce cacao a few decades in the future due to climate change.

That ability to look forward, Hiroshi tells us, is a critical perspective. He shows a complex visualization of Japan recovering from the earthquake, tsunami and nuclear crisis of March 2011. The visualization shows Japan’s vulnerability to past crises, as well as showing data from the Fukushima reactor through the Safecast project Joi has been involved with. Tools like this are like the Hubble telescope – they give us a new way to look at pressing problems and to see new perspectives.

Andy Lippman offers us a history lesson about the lab. For the past 25 years, the Media Lab has been about making things digital… which is a way to make them interactive, malleable, and controllable. When systems become digital, they can understand themselves. Analog television could tune into a channel, but didn’t know what programs were upcoming – digital TV can both broadcast and know what’s coming. Now, we’re entering an era of big data – data that’s big in scope, dimension and timeliness, not just big in size – and that dream of becoming digital is becoming a reality.

Cities aren’t just about transport and infrastructure, but about information – tools like telephones were a revolutionary technology that allowed people to build massive buildings. We’re now seeing powerful information systems that make new kinds of cities possible. Knowing where transport infrastructure like taxis or buses were was a dream – it seemed inconceivable to put GPS receivers on all parts of an infrastructure, but that’s now becoming reality. And we’re seeing new systems to understand people, understanding large patterns from studying human behavior. We may be a short distance away from building systems that can learn from human behavior, like Google’s autonomous vehicle, which has learned in part from thousands of human hours building Google Streetview (a technology, Andy tells us, was previewed here 25 years ago.)

These ideas become powerful when we dream globally. We’re charged with thinking with problems of global poverty, energy, education – that’s what you come to a university for, for that breadth of aspirations. You instructions for the day, Andy suggests, are to make those connections and share those dreams.

John Hockenberry invites everyone to explore the building in the times between public sessions – a system of badges will let you record your progress and demonstrate that you were walking around, not answering our email. But the badges aren’t the incentive – it’s the chance to see evolution in action. Hockeberry tells us that he always wanted to see evolution in the real world… or at least a jetpack. Marvin Minsky famously wears vests packed with technology and announces that he was carrying these devices so he would evolve. But Hockenberry is interested in the idea that being able to read intent on a planetary scale is a moment in human evolution where we’re diverging from the past and moving into the future in a fundamentally different way. That crossroads that we’re encountering is in display today, and that’s our incentive to explore.

To get a sense of what we might want to see, lab researchers give five minute talks about what’s underway in each of our labs.

Kent Larson of the Changing Places group starts by showing us the Joe Paradiso’s group is building “the emerging nervous system of ubiquitous sensing.” The goal is digital omniscience: being able to sense what’s going on in a building through a visualization, or through a handheld device, like a tricorder. He wants to build devices that help their users determine potential danger, or which might provide a sense of empathy, like Boxie, an interactive camera that can move through a space. Devices might build a sense of proprioception – athletes might wear sensors to help them understand when they’re performing well or poorly. And we can build tools that act as prosthetics – you can work with a tool that knows the CAD/CAM model of the structure you’re building using a handheld tool.

He shows Doppellab, a visualization of the lab that shows hundreds of sensors, showing temperature, humidity and sound. The system allows us to listen into rooms, not to eavesdrop, but to hear a distorted sound and get a sense of what’s taking place in the space. We can visualize the Media Lab and get a sense for what’s happening even when we’re away from the lab. A new, wrist-based tool called the WristQue could act both as a wearable sensor and an interface device – we might wave our hand and open doors, control lights and interact with our spaces. Finally, printed sensors on the face of musical instruments allows gestural control of a family of musical instruments.

Ramesh Raskar of the a camera that’s capable of seeing around corners, by analyzing the scattering of bounced rays of light. A camera that can see around corners will help cars avoid collision, or allow endoscopy to look into hidden corners of the body. Other cameras are pushing forward the work of Edgerton – we see a camera capable of a trillion frames a second of resolution. Other projects try to turn the thousands of cameras in a stadium or other public place into a navigable stream of data we can interact with. Perhaps most inspiring is a set of projects that turn mobile phones and their cameras into tools to diagnose common eye and retina problems.

Michael Bowe of the Object Based Media group is interested in how we make the incomprehensible visible. How much energy is exerted in dunking a basketball? In the recent NBA All-Star game, the Media Lab provided the nets, standard basketball nets that measure the forces of the ball passing through it, allowing people watching television to see the incredible forces exerted. Another project helps viewers distinguish between apparently identical liquids, which each refract light differently. Another project suggests how little information we might need to make a video projection into a space – a set of projectors process video and project additional information to peripheral vision, turning 16×9 displays into “infinity by nine”. The most provocative might be holographic displays which “can actually do what Tupac appeared to be doing at Coachella.”

04/20/2012 (12:03 am)

The tweetbomb and the ethics of attention

Filed under: ideas,Media ::

Bachir (Chiren) Boumaaz, known as “Athene”, is an online gamer known for his prowess at World of Warcraft and other multiplayer games. His YouTube channel, which describes him as “world’s most famous record-breaking professional gamer” includes hundreds of videos, boasts over 600,000 subscribers and over 300 million video views.

Athene and his friend Reese Leysen have been building a community focused not just on gaming, but on “leading a pro-active lifestyle.” Their postings on ipowerproject.com have turned towards activism, starting with online activism around net neutrality issues, and proceeding to a campaign called OpShareCraft, which is using a live streamcast to promote Athene’s fast to raise money and call attention to issues of food shortage and famine in the Horn of Africa. According to the OpShareCraft homepage, the campaign has raised over $330,000 towards a million dollar goal.

I’d never heard of Athene before I saw this tweet from my friend Xeni Jardin:


@ @ stop spamming me. It’s not cool. Hundreds of spams mentioning my cancer + demanding I help? Not making me want to help.
@xeni
Xeni Jardin


@ @ totally tone-deaf and inappropriate. I really do not appreciate it. So uncool.
@xeni
Xeni Jardin

Xeni’s tweets were replying to a tweet from Reese Leysen, where he announced that Athene’s livecast would be encouraging viewers to participate in a “tweetbomb” of celebrities and media figures.


RT @: Getting ready here on the livestream to do massive media/celeb tweetbombing today http://t.co/LJYsz8sz
@AtheneLOL
ATHENE

Tweetbombs had been discussed on Reese and Athene’s ipowerproject.com site previously. On April 6th, Reese posted this idea:

…we should target huge celebrities who are also gamers and who are clearly very active and responsive on Twitter. Chances we get their attention are much higher because, since this will be mostly coordinated with the AtheneLive audience, we can make clear that we’re gamers trying to stop a massive hunger crisis and save starving children. We can also do celebs who aren’t gamers and tweet at them in a more general not-gamer-oriented way but they absolutely must be very responsive on Twitter (check their timeline, see if they reply to tweets).
Other ideas about how we can make it go bigger are more than welcome as well.
edit: just to be clear, this is about synchronized large-scale tweetbombings that we will coordinate through the livestream, just like we did with the our very influential SOPA/PIPA stunt

Not everyone thought this was a great idea. Responding to Reese’s post, “The Shiznit” offered this observation:

Sorry to be a critic, but I’m not so sure that “bombing” celebrities is such a great idea. This charity drive isn’t the same as the SOPA awareness campaign where you wanted to antagonize the politicians. And celebrities are not the same as kids on a cam-site, either. Rather than feel flattered and amazed by such an action, Tweet-bombing may only piss them off and make them think negatively of you. Just sayin.

I think it’s fair to say that Xeni thought pretty negatively about Reese, Athene and their followers:


Getting tons of SRY U HAZ CANSUR PLZ DON’T DIE XENI PS HELP US END HUNGER IN TEH HORN OF AFRICA! KTHXBYE spam tweets. Fuck all of you, srsly
@xeni
Xeni Jardin

And that’s when things got quite ugly. Not only did Xeni receive tweets asking her to promote Athene’s campaign, the received a stream of hateful and abusive tweets.


“Burn in Hell, Whore” / “I hope you die of cancer” -> @‘s twitter activism. Could screengrab x10. http://t.co/k8BBUqY1
@xeni
Xeni Jardin

She posted a screengrab of some of the tweets. Some accused Xeni of selfishness:


@ Too bad you’re too self-concerned to help thousands in Africa suffering the worst hunger crisis in 60 years.I hope you die.thanksbai
@ForHumanAdvance
ForHumanAdvancement

Others simply descended to the most popular form of internet abuse, misogyny:


Not all tweets were abusive – some apologized for the bad behavior of other fans of Athene, while others asked her to understand why they were messaging her:


@ please understand that there are a lot of kids going along the charity event, be understanding, after all it’s meant for a good cause
@EmmPeePee
Māris

Athene quickly responded, apologizing for the behavior of his followers:


@ sincere apologies for the inappropriate spam, we told our community that we love you and that they could bring this to your attention
@AtheneLOL
ATHENE


@ did not at all expect those types of tweets, as a long-time hardcore supporter of yours and boing boing: deepest apologies
@AtheneLOL
ATHENE


Sad that some trolls tried to sabotage the event and were very offensive to @, nothing but love and support from the Athene crew.
@AtheneLOL
ATHENE

Xeni responded wondering what had just happened, and what it suggests for the future of Twitter:


Strangest griefer/troll storm I’ve ever experienced here. Hope it’s not indicator of Twitter’s future.
@xeni
Xeni Jardin


So… what just happened?

Twitterbombing isn’t a new phenomenon. Urban Dictionary has an entry for “tweet bomb” as early as September 6, 2009: “When one decides to spam one particular tweet to their followers on twitter. Especially when making it a Trending Topic.” “Ask a Ninja”, a YouTube video series, refers to tweetbombing some months earlier, in April 2009, and asks fans of the program to “Twitterbomb these accounts to get them to pay attention to the International Order of Ninjas!”

(There are earlier references to Twitter Bombs, but the usage of the term seems to have shifted. An August 2008 post on Twitter bombs refers to the practice of tweeting using the hashtag favored by a political opponent. And an earlier post suggests that “twitter bomb” should refer to a tweet that unintentionally uses exactly 140 characters.)

The practice of flooding a Twitter user with @messages – messages that will appear in her @Connect stream whether or not she is subscribed to that person’s account – may not be new, but is becoming increasingly popular. Kevin Allison’s podcast “RISK” urged listeners to send tweets to the accounts of arts critics at the New York Times, Entertainment Weekly and Rolling Stone, demanding that they write reviews of the show. Invisible Children’s KONY2012 campaign urged people who’d seen the video to send tweets to culturally and politically influential individuals, urging them to promote the video. It worked – Oprah, Rihanna and Justin Bieber tweeted about the video to their millions of followers. Yesterday, Invisible Children urged their followers to send messages to Barack Obama and other world leaders via Twitter.

We might think of the tweets to Barack Obama as a form of lobbying – a way of showing a public figure your opinion on a topic. The tweets to Oprah or Justin Bieber are a little different – they’re a request for attention philanthropy. Oprah has over 10 million followers – a tweet from her is a contribution of sorts. When she tweets about KONY2012, some percentage of her followers will watch the video, and some percent will join Invisible Children, buy an action kit or otherwise support the movement.

The theory behind attention philanthropy is simple. Oprah has a great deal of a valuable commodity – attention – and the incremental cost of her spending that attention to call attention to a cause is minimal. In the long run, if she tweets about every campaign her fans want her to promote, she’ll likely start to lose her audience – the incremental cost may be small, but the cumulative cost could be very high.

Oprah – or whatever individual or team maintains her Twitter account – understands this, and acts as a careful curator of these requests for attention. Of course, this is what Oprah does in real-life as well. She understood the value of an appearance on her show, and her Harpo production company received thousands of unsolicited requests to promote stories or causes, and selected only a small subset to receive the gift of Oprah’s attention.

Like Oprah, Xeni Jardin is a media figure – she’s one of the editors of BoingBoing, and she, too, is in the business of curating and amplifying content. But there’s a big difference of scale – roughly 57,000 people follow Xeni on Twitter, versus Oprah’s 10 million. And Xeni uses Twitter quite differently from the ways Oprah uses it. She posts frequently – over 35,000 tweets – and she uses Twitter as a space to discuss personal and sensitive topics.

At the moment, Xeni is going through chemotherapy to treat breast cancer. She frequently uses Twitter to talk about her experiences with chemo and to engage in conversation with others who are fighting cancer. She’s conversing, as well as broadcasting, which means she needs to watch her @connect stream, as that’s how people who want to talk to her request her attention. This means that she may be more vulnerable to a Twitterbomb than Oprah – Oprah likely has a staffer monitoring @connect messages, who might tell her that hundreds of fans have requested she view and amplify the KONY2012 video, while Xeni is reading that stream continuously, engaging in conversations that are suddenly interrupted by a stream of requests for her to donate some attention to Athene’s cause.

We might argue that this is the price of fame on Twitter – gather an audience and you’ll suddenly receive requests to share content with that audience. But it’s a mechanism that affects some Twitter users more than others – it’s harder on people using Twitter to converse than those using it to broadcast. And then there’s a question about “fame” – it’s pretty clear that Oprah is a public figure, who’s going to be asked to share attention. It’s less clear to me that Xeni is a public figure and that people can have the same expectation that they can lobby her for attention.

This doesn’t address the more disturbing aspect of the situation: the vitriolic, sexist and hateful responses Xeni received when she asked – bluntly, confrontationally – people to stop interrupting her conversations with requests for her attention. Some of these are pretty easy to explain – if someone asks you to stop sending messages and you call her a whore, you’re an asshole. There are, alas, lots of assholes on the Internet. Several of the accounts that sent truly hateful messages to Xeni contained only a single post – they’d been created specifically to troll her, perhaps because users didn’t want their friends and followers to see them behaving like assholes on their main accounts.

What’s slightly more complicated is those who responded by justifying their behavior:


@All these people sacrifice their free time to raise awarness and do good. If you dont wanna get tweet bombed dont be on Twitter.
@wesir23
Christoph Reitler

Most people don’t like receiving criticism. Most of us really don’t like criticism from people they’ve never met. (I speak from experience – I have a much harder time with critiques of this blog from people I don’t know than from the people I do.) And people really, really don’t like criticism when they were expecting praise for doing something worthwhile.

It’s great that Athene and Reese decided to use their net fame to raise money for a worthy cause. But how they raise awareness and money matters. Tweetbombing isn’t a scaleable tactic – it’s going to force targets of campaigns to start using Twitter in less conversational ways, which will make tweetbombs less effective. (If you’re just using Twitter to broadcast, you simply won’t see a tweetbomb.) And it can clearly blow up in your face – Athene and Reese were forced to apologize and to confront the fact that some of their fans acted like assholes.

Twitterbombing is a tactic that forces us to think about the ethics of attention. We may believe that Reese and Athene are engaged in a deeply important cause – does that mean we’re ethically justified in asking someone else to pay attention? What’s the difference between asking a friend for their attention, and someone you don’t know? A public figure versus a media curator, versus someone who simply has a lot of Twitter followers?

Twitter is a fascinating tool in part because new behaviors evolve through social practice, not through engineering. Hashtags weren’t a feature in the code of Twitter – they were a social feature, added through practice without making changes in code. But not all emergent behaviors are as healthy as others. As Xeni suggested at the end of her “trollstorm”, this is a behavior Twitter may want to take a close look at and decide if this is really how they want their tool to be used.

04/18/2012 (5:58 pm)

Tim O’Reilly at MIT Media Lab

Filed under: ideas,Media,Media Lab ::

Legendary technology publisher Tim O’Reilly is the speaker at today’s Media Lab Conversations with Joi Ito. O’Reilly Media is one of the best respected technology publishers in the industry, producing many of the books working programmers rely on to build their software and systems. O’Reilly is also an important convener – the conferences his organization hosts are important in shaping the dialog about the internet and innovation.

Tim opens his talk with two quotes, one from Oscar Wilde (“Quotation is a serviceable substitution for wit”) and a second from designer Edwin Schlossberg: “The skill of writing is to create a context in which others can think.” Tim suggests that where he has been most influential and powerful is around presenting big ideas that create context for how others fit. In practice, he publishes books and organizes conferences – in a larger sense, he’s constructing ideas and frames.

He considers his first big success to be changing the framing around open source software. There had been a dialog around “free software” from Richard Stallman, which Eric Raymond helped push towards a discussions around “open source”. But Tim worried that these guys were just talking about Linux, and wondered why they weren’t talking about the web or about DNS. He realized that Stallman’s argument was primarily a political one, and that Eric had moved the narrative slightly, but fel that neither was creating a broader context that showed what the projects had in common. The internet itself is an example of open source software and open source thinking.

A second success came from developing Dale Dougherty‘s term “Web 2.0″ The term was coined to make the case that, despite a crash in the tech market, the web wasn’t over, but would come back. Tim expanded the idea into talking about the web as an operating system, supporting subsystems like mapping and identity which can reside somewhere out there in the cloud. The specific term – Web 2.0 – doesn’t matter, but the shift in framing does.

Tim cites Dale Dougherty’s work with the Maker movement as another form of shaping big ideas, connecting ideas that people previously saw as disparate into the same frame. The first Maker Faire featured Swapper Rama Rama, a group that recycled clothes by sewing them into new patterns and held a fashion show at the end of their session, and the Alameda/Contra Costa computer recycling project, which featured a biodiesel-powered linux supercomputer made of recycled PCs. Prior to the Maker frame, no one had seen these projects as interrelated.

Recently, Tim’s activism around open government has been focused on trying to make another conceptual shift, from seeing government as a platform, rather than as a solution provider. We spend a great deal on government, Tim tells us, and it’s often not serving people sufficiently. We want government to be like our phones – we’d like to spend less and see more benefits, much as we went from carrying phones with a few dozen applications to a current world where we can choose from hundreds of thousands. If government is a platform, as the iPhone or Android are platforms, can we expect people to build hundreds of thousands of potentially useful applications?

The process of framing big ideas can help people see what’s in front of them. We need to look with “soft eyes”, Tim tells us, considering what we see until a pattern begins to emerge. He offers two ideas that, for him, are still in the soft eyes phase:

One is the idea that we’re building a global brain. He suggests that the companies that survived the Web 1.0 bust were those that leveraged collective intelligence. Google uses the signal of clicks to tune search algorithms, Blogger uses people’s participation to create content, Twitter creates value from helping people transmit information around the globe.

He quotes Danny Hillis – “Global consciousness is that thing that decided that decaf coffee pots should be orange” – to explain ways in which knowledge can emerge from behavior. Twitter works like this, he suggests, when hashtags emerge. And this is now how we’re learning to program driverless cars – the progress from an autonomous car that, in 2005, drove seven miles in seven hours to Google’s cars that have driven thousands of miles, is based in no small part on collecting data from human drivers. Building Streetview has allowed Google to collect a vast set of data about how humans navigate streets all over the world – a robot car can “remember” human driving experience on existing streets.

We might think of these new systems as a form of man/machine symbiosis, where augmented humans and connected computers work together, helping computers do things they couldn’t do before. The idea comes from J.C.R. Licklider, who anticipated much of modern computing. Our challenge is to engage in this sort of symbiosis at scale and at speed, not necessarily realtime, but realtime enough. He reminds us of a question asked by an IBM executive: “Would you cross the street with information that was only five minutes old?” Of course we wouldn’t – but we need to figure out exactly what we’re optimizing for and how real-time is enough.

Another way to think about this symbiosis is to realize that the programmers are always embedded in the code they create. Tim tells us that he spoke to Amazon about the idea of the mechanical turk well before their product of the same name – for Tim, the mechanical turk, the man within the machine, was the way in which the developers of Amazon’s software lived on within their systems.

Tim’s second, more inchoate idea is offered up as a possible illustration of how his mind works: he enjoys probing on soft spots, on areas where it seems something is not quite right. In discussions of SOPA/PIPA, Tim has noticed that there’s lots of quantification of the cost of piracy, but very little narrative about quantifying the value fo the internet.

Tim tells us that he pays $60 to his cable company for HBO, and that we all understand this as a content transaction. But he also pays $60 to his cable company for Facebook and Twitter, and there the content is enabled by companies, provided by individuals. It’s free content… and there’s something slightly wrong in that narrative.

He references a paper in Stewart Brand’s journal, the Coevolution Quarterly titled The Clothesline Paradox. If you put your clothes in a clothes dryer, the energy you spend is part of the measured economy. Hang them on the clothesline and they disappear from our economy. How much of internet value we are creating isn’t being captured or measured?

It’s fine not to capture all the value possible – Tim suggests that his corporate motto is “Create more value than you capture”. He references an unnamed internet billionaire who told him, “It all came from one of your books.” Tim notes, “Hey, you got billions and I got $35″ But that’s okay. The titans of Wall Street have been great at creating wealth for themselves, while Tim Berners Lee created immense value with the World Wide Web and captured almost none at all.

We are starting to see thinkers like the current CEO of Bluehost who want to find ways to give something back to the Open Source community to recognize how much value they’ve gotten from the software ecosystem. Bluehost’s CEO explained that he’s got almost 20 million small business customers, and that they’re able to serve them due to open source software. He cited a McKinsey study that companies with websites have 23% more value than those without – for Tim, that might be a shortcut to measuring and valuing the power of the internet.

“What are the hidden economies we should be measuring to consider value within the internet ecosystem?” We might think of this as tying into the global brain discussion, Tim tell us. If we really are building networks of collective intelligence, can we capture value from those networks? We’re all contributing to google or twitter – in some ways, we get that value back. Is that value sufficient? Should Google pay more to YouTube creators for the videos they make? Can we build a more robust economy building on ideas like Cory Doctorow’s, that our attention has value and that we should consider monetizing it?

Joi begins his questioning of Tim by asking about this insistence on economic value. Yochai Benkler helpfully points out that we often collaborate because we like to share. Clay Shirky explains that we’re working through our cognitive surplus. Is economic value really the way we should consider web value? Tim concedes that he’s in the early stages of this thinking – economic value seems to be the logic that holds sway in Washington, and we may need to learn to speak this way to influence those debates.

Reflecting on Tim’s discussion of a global brain, Joi asks what Tim thinks of singularity theory. Tim cites Samuel Johnson’s refutation of Bishop Berkley’s ideas about immateriality: kicking a stone and announcing “I refute him thus.” It’s one thing to predict disembodied intelligence from extrapolative graphs, but something entirely different to demonstrate it. Tim reminds us that, for a thousand years, the Hagia Sofia in Constantinople was the largest building in the world. And then the Blue Mosque, built across the street, was the biggest building, a near literal copy. It’s possible for human progress to stall for long periods of time. We might face a stall through exhaustion of fossil fuels or political calamity… and once progress slows, it can be hard to get back on the horse.

At the same time, he allows, the notion of singularity at least posits a worthwhile and ambitious challenge. When Tim looks at lists of “tough problems” listed in the physical sciences, he’s struck by how boring and dull most of them are. Thinking about the singularity involves thinking big and broadly.


I was lucky enough to have Tim drop in on our Participatory News class before giving his talk, where I and my students asked him about how O’Reilly Media has thrived in a digital age given the shifting nature of book publishing. He explained that his books now make about 40% on average of the revenue that they made when he began the business, but that as a whole, the business is far more successful. It’s not that the conferences subsidize the book business – the books make money on their own. It’s that they are much more efficient to make – they tend to be printed on demand, the editing process is streamlined… and authors make less than they used to.

Tim suggests that his success has come from balancing two factors – paying attention to what’s interesting to him, and to what people want to spend money on. Were he purely chasing the money, he’d miss much of what was going to be interesting and wouldn’t have the role he’s had in shaping thinking about technology. I pointed out that Tim’s work follows a third factor – what’s consistent with his mission, which centers on technology, knowledge and progress. Efforts like promoting open source weren’t motivated solely by Tim’s interest in the field or a belief it would make money, but by a sense that it was the right thing to do.

It’s possible that Tim’s success has had to do with the way these three factors – mission, interest and revenue – interact. What’s interesting and mission-driven often becomes an area where people want to know more and spend money. Our class spent the time after Tim left wondering whether that three-fold model could work in the journalism space. What happens when journalists believe something is key to the mission – informing a public – but isn’t where the market wants to go? Is it possible that your interest and your sense that something is in support of a mission is sufficient to lead to a market for that story? Is journalism about making that leap of faith, or about a better understanding for what markets want?

03/28/2012 (5:34 pm)

The Passion of Mike Daisey: Journalism, Storytelling and the Ethics of Attention

Filed under: CFCM,Human Rights,ideas,Media ::

I am telling you that I do not speak Mandarin, I do not speak Cantonese, I have only a passing familiarity with Chinese culture and to call what I have a passing familiarity is an insult to Chinese culture—I don’t know fuck-all about Chinese culture.

But I do know that in my first two hours of my first day at that gate, I met workers who were fourteen years old, I met workers who were thirteen years old, I met workers who were twelve.

Do you really think Apple doesn’t know?

In a company obsessed with the details, with the aluminum being milled just so, with the glass being fitted perfectly into the case, do you really think it’s credible that they don’t know?

Or are they just doing what we’re all doing?

From part four, “The Gates of Foxconn” from “The Agony and the Ecstasy of Steve Jobs” by Mike Daisey

Since 1997, Mike Daisey has written and performed monologues, exploring topics that include travel, genius, megalomania and the nature of truth and fiction. In September 2010, he began performing “The Agony and the Ecstasy of Steve Jobs”, a monologue that explored the history of the Apple corporation, Steve Jobs’s peculiar wizardy, and the labor conditions in the Chinese factories where Apple devices are assembled. The monologue ends with a challenge to the audience: we are to understand the dark side of Apple’s greatness, the human toll of the goods we carry.

You will carry it to your homes, and when you sit down in front of your laptops, when you open them up, you will see the blood welling up between the keys. You will know that those were made by human hands. You will always know that. When you take your phones out outside to check the time, and the light falls across your face, you will know that it may have been made by children’s hands. You will know that.

From part nine, “A Virus of the Mind”, from “The Agony and the Ecstasy of Steve Jobs

At some point in 2011, Ira Glass, creator and host of public radio program This American Life, saw Daisey’s stage performance and was fascinated by the story he heard. It’s hard to know precisely what Glass heard, as Daisey improvises from a script when performing the monologue, but he has published the script online, and the excerpts I’ve quoted above come from that document.

Glass invited Daisey to appear on This American Life, where he offered an abridged version of the monologue, focusing on his travels in China and his visits to the factories of Foxconn and other Apple suppliers. Daisey’s story was the first act of a two act show. The second act included an attempt to fact-check Daisey’s account, a discussion of Apple’s attempts at labor transparency, and a discussion of corporate ethics and outsourced labor. The show aired on January 6, 2012, and rapidly became one of This American Life’s most popular episodes.

On March 16, 2012, Marketplace – another prominent US public radio show – ran a story by journalist Rob Schmitz which challenged the authenticity of Daisey’s story. Schmitz had reported extensively on electronics factories in China, and details of Daisey’s story rang false to him. So he did some fairly simple fact-checking of his own: he called Daisey’s translator, who he found through a simple Google search, looking for translators named “Cathy” in Shenzen. Cathy Lee, Daisey’s translator, contradicted many of the details of Daisey’s account, making it clear that Daisey had embroidered some details and fabricated others.

That same day, This American Life retracted the story they’d aired ten weeks earlier, devoting an episode to correcting their errors and confronting Daisey. The episode, “Retraction“, has now become one of the most listened-to episodes of This American Life.

I was one of the 900,000 people who downloaded and listened to “Retraction” the week it was released. I drove home from MIT on the 16th, poured myself a stiff drink and listened to the piece, exchanging reactions over Twitter with other friends who were listening. The collective sentiment of my friends who spent their Friday night listening to a journalistic retraction on public radio: it was agonizing.

Glass is angry and hurt, and is seeking a confession from Daisey that isn’t forthcoming. He tells Daisey, “I have such a weird mix of feelings about this. Because I simultaneously feel terrible for you, and also, I feel lied to. And also, I stuck my neck out for you. I feel like I vouched for you with our audience based on your word.” What we hear from Daisey is, most strikingly, silence. Ira’s questions are met with five, ten, fifteen seconds of dead air before Daisey responds, explaining his decisions. Rob Schmitz, confronting Daisey alongside Glass, describes the experience as “exhausting”. With exchanges like this one about meeting workers injured by neurotoxin n-hexane, it’s not hard to understand why:

Rob Schmitz: So you lied about that? That wasn’t what you saw?

Mike Daisey: I wouldn’t express it that way.

Rob Schmitz: How would you express it?

Mike Daisey: I would say that I wanted to tell a story that captured the totality of my trip. And so when I was building the scene of that meeting, I wanted to have the voice of this thing that had been happening, that everyone had been talking about.

Ira Glass: So you didn’t actually meet an actual worker who had been poisoned by n-hexane?

Mike Daisey: That’s correct.

I listened to the Retraction show again yesterday morning, without the benefit of a glass of rye in my hand, and came away with another set of impressions. The first time through, I’d been struck by the sheer discomfort of the conversation. Listening yesterday, I found myself drawn to Daisey’s certainty that his work had been sound, and that his mistake was allowing it to be taken from the stage and put onto Glass’s show. I kept thinking about this short exchange:

Ira Glass: I’m saying, since then, did you worry that somebody would talk to Cathy (Daisey’s translator), and she would contradict you?

Mike Daisey: No, I worried about it all the time. I don’t know if this is a wise thing to be doing, telling you into this microphone, and this conversation. But yeah. I mean, I was kind of sick about it. Because I know that so much of the story is the best work I’ve ever made.

I don’t think Daisey is being disingenuous or evasive in declaring “The Agony and the Ecstasy of Steve Jobs” to be some his best work. I’m going to argue that we need to consider that idea carefully, that Daisey’s story is both a success and a failure. His story is one of a handful of recent stories that have drawn attention to the tensions between journalism, storytelling and advocacy, and posed an intriguing set of questions for people interested in the future of news. What Mike Daisey’s story brings into focus is the tension between journalism as “a discipline of verification” and the power of – and need for – compelling narratives.

In early June 2011, the blog, “A Gay Girl in Damascus”, announced that the blog’s author, Amina Abdallah Araf al Omari, the gay girl in question, had been kidnapped, presumably by Syrian authorities. While some internet activists mobilized to demand her release, others began questioning the authenticity of her identity. Through a long and detailed investigation, online and traditional journalists unmasked Amina Araf as Tom MacMaster, a married, middle-aged American man who’d adopted an online persona as a Syrian activist to draw attention to events in Syria. MacMaster argued that he’d had to create Amina so that people would pay attention to the crisis in Syria. Journalists responded that they’d taken the Amina character at face value because they understood the importance of attaching human faces to complex narratives, and because they were having such a difficult time getting on-the-ground accounts from Damascus.

On March 5, 2012, Invisible Children, an activist organization dedicated to raising awareness of international war criminal Joseph Kony, and the plight of children in northern Uganda, released a video titled Kony 2012. It rapidly became the most “viral” video of all time on YouTube, achieving 100 million views in six days. The video attracted criticism on at least three fronts. Some questioned Invisible Children’s financial motives, observing that the organization focuses primarily on awareness-raising and filmmaking, not on direct service on the ground in Northern Uganda. Others criticized the filmmaker’s decision to speak on behalf of Ugandans, rather than amplifying the voices of people affected directly by Kony and the violence in northern Uganda. Others, myself included, argued that the video oversimplified a complex situation and misrepresented the current situation in Uganda in order to attract more attention to their cause.

I don’t mean to suggest that these two incidents, plus Mike Daisey’s case, represent an emergent trend. I am certain that someone better versed in media history than I will find ample evidence of debates in the past about the borders between journalism and storytelling and between reporting and advocacy. But I’m intrigued by these conversations because the conversations about MacMaster, Kony and Daisey are some of the most passionate and inflamed I’ve participated in. If I judge from my comment threads, my post on Kony is the most controversial piece I’ve ever written, and my writeup of MacMaster follows close behind.

I had expected my Kony post to generate criticisms from supporters of Invisible Children, and I was not disappointed. I was somewhat more surprised by a set of critics – one who corresponded through a series of emails sent via anonymous remailer – who accused me of lying because my criticisms of Invisible Children focused on the content of their video and not their connections to evangelical churches and to right-wing donors.

The most interesting and challenging critiques came from friends who work in philanthropy, who argued that I was too quick to dismiss Invisible Children’s accomplishments. The organization quickly achieved something that’s often seen as impossible – getting American youth to pay attention to an international human rights issue. When I argued that Invisible Children was pointing to a crisis that was acute six years ago, but perhaps worth less attention currently than the Syrian government’s abuse of their citizens, a dear friend challenged me: if I really cared about Syria, I should learn from Invisible Children and launch my own campaign to generate attention. After all, isn’t Global Voices all about calling attention to forgotten parts of the world? Wasn’t my anger at Invisible Children really angry at my own failure to build the sort of audience for Global Voices that Invisible Children was able to command?

I spent a sleepless night thinking about my friend’s critique. I ended up concluding that the goals of a project like Global Voices are pretty different from those of Invisible Children. Global Voices is dedicated to amplifying the voices of people using social media in the developing world. It’s closer to a journalistic paradigm than to an advocacy one – indeed, the reason we have an advocacy arm is so we can separate that function, advocating for freedom of speech online and the release of imprisoned online writers, from our reporting functions. The conversation was a challenging one for me, because that line between advocacy and reporting is a very blurry one. When you call attention to events in a country like Madagascar, which receives very little media attention, you’re engaged in a form of advocacy, demanding more attention to a set of issues you believe are under-reported. And it’s possible to make the case that Kony2012 was a similar attempt to call attention to an under-reported situation.

I think the Daisey story is so fascinating and complex because his story occupies the blurry areas both between advocacy and journalism, and between journalism and storytelling.

One way to understand this second space of tension – between reporting news and constructing compelling narrative – is to look at a fascinating new book, “Lifespan of a Fact”. The book is essentially a long email exchange a long exchange, partially reproduced from their emails, partially reconstructed, partially fictionalized, between essayist John D’Agata and fact-checker Jim Fingal, over a 15 page essay Agata wrote about a boy named Levi Presley, who jumped to his death from the observation deck of a Las Vegas hotel.

An excerpt, published in Harpers (which rejected D’Agata’s essay for factual inaccuracies, leading him to submit it to The Believer, where Fingal worked) gives a sense for the flavor of the conversation. Jim finds a fact he’s unable to verify – the number of strip clubs in the city – and D’Agata explains that he changed the number because it better fits the rhythm of the sentence.

It quickly becomes clear that they’re at cross purposes. Fingal notes that D’Agata’s account is likely to become the definitive account of Presley’s death, and wants to ensure the facts in that account are correct. D’Agata makes clear that he’s committed to the larger “truth” of Las Vegas, artifice and the stories we tell ourselves. Jennifer McDonald, evaluating the book on the front page of the New York Times book review makes clear she thinks D’Agata’s argument is crap:

This book review would be so much easier to write were we to play by John D’Agata’s rules. So let’s try it. (1) This is not a book review; it’s an essay. (2) I’m not a critic; I’m an artist. (3) Nothing I say can be used against me by the subjects of this essay, nor may anyone hold me to account re facts, truth or any contract I have supposedly entered into with you, the reader.

D’Agata’s view of the essay as telling a larger truth than the individual facts represent seems similar, to me, to the stance Daisey is taking with his piece. The abuses factory workers in China face are all real, he argues. That he didn’t personally meet them all is something he needs to gloss over to make his narrative work as a dramatic monologue. Were he to tell some stories as his encounters, others as accounts that he read, the monologue would lose much of the dramatic impact it has. It would work better as journalism, but less well as storytelling and as art.

A simpler narrative is a more effective one. That’s one of the core arguments made by Jason Mogus in an excellent evaluation of the Kony 2012 campaign, titled “Why your non-profit won’t make a KONY 2012“. Mogus argues, “This is of course the #1 criticism of IC’s work, that they over-simplified (or manipulated) the issue, lacking nuance on the complexity of the situation. But the fact that they made this video for their audiences, not for their policy specialists, is the secret of their success.” He is probably right. Advocacy to a broad audience almost certainly requires simplifying complex narratives.

And this is what Daisey argues he’s doing, in dialog with Glass in the Retraction episode:

And everything I have done in making this monologue for the theater was bent toward that end, to make people care. I’m not going to say that I didn’t take a few shortcuts in my passion to be heard. But I stand behind the work.

My mistake, the mistake I truly regret, is that I had it on your show as journalism. And it’s not journalism. It’s theater. It uses the tools of theater and memoir to achieve its dramatic arc.

And of that arc and that work I’m very proud. Because I think it made you care, Ira. And I think it made you want to delve. And my hope is it has made other people delve. And my hope is it has made other people delve.

Daisey references two important concepts in that statement: the caring problem, and the ladder of engagement. My friend (and boss) Joi Ito offered the first term to explain the challenges he’s had paying attention to news from parts of the world he knows little about. Knowing you should care about a civil war in Syria or ongoing conflict in Somalia isn’t the same thing as caring. Daisey recognizes that you may not care about labor conditions in Shenzen and that he may need to “make you care” through the power of storytelling, in the same way that Kony 2012 worked to make you care through talented filmmaking and the endorsement of celebrities who saw and were effected by the film.

Once you care, Daisey hopes you’ll go further, climbing “the ladder of engagement”, a term widely used by advocates and activists. A savvy political campaign manager will ask someone who’s come to a political rally to put up a yard sign, and someone who’s put up a yard sign to host a campaign event for a candidate. Some fraction of supporters will “climb the ladder”, becoming more involved and knowledgeable, until they become one of the leaders of the campaign, planning new creative actions for others to participate in.

In responding to criticism of the Kony 2012 video, The Resolve, an organization that describes itself as a partner of Invisible Children works on many of the same issues as Invisible Children, but was not involved with producing the Kony 2012 video, invokes this theory to explain their support of the Kony 2012 video why they think the video was worthwhile:

We created a “ladder” of engagement, offering activists a range of options to go deeper on the issue. For most of the people who watched Kony 2012, the video was the first time they had heard of the LRA. This means that there is a vast new pool of people who could be part of that critical mass needed to influence U.S. and international policy towards the conflict. To make them effective activists, Resolve offers them resources to get better informed about the conflict, ranging from our blog posts to in-depth policy reports based on our field research.

Even if an initial message is simplified, some percentage of the people who watch the video will become engaged and learn more about the situation, expanding from a black and white picture to a more complex and nuanced one. Given the challenges of getting people to care about a situation like child soldiers in Central Africa, or dangerous labor practices in China, perhaps the best we can do is offer a simplified explanation and hope others will delve deeper.

This idea came up at Center for Civic Media a few weeks back when Judy Richardson, one of the producers of the acclaimed Eyes on the Prize documentary series about the American Civil Rights movement visited Center for Civic Media. Eyes on the Prize took a number of radical steps as a documentary – rather than putting historians on camera to talk about events in the past, the people who participated in protests, marches and meetings talk about their experiences and narrate those events. This complicated the challenge of telling a compelling story, Richardson argued, but it was the right thing to do, as the message of Eyes on the Prize was that the movement was a vast, complicated thing, not just the work of Martin Luther King Jr.

She noted her disappointment that films like Mississippi Burning, which was loosely based on the murder of three civil rights workers in 1964, have reached far larger audiences than her documentary. She understands the need to simplify the story, she says, but Mississippi Burning goes too far, turning the FBI into the heroes of the story. “You don’t take dramatic license that far. It would be like making a film about World War II, and honoring the Vichy government collaborators, not the French Resistance.”

The Richardson line – when villans are transformed into heroes – is one line we might consider in evaluating when a simplified narrative becomes too simple. What triggered my reaction to Kony 2012 was the sense that it was treading very close to that line in talking about the LRA without talking about the Ugandan government’s role in herding Acholi people into camps for their ostensible safety and the human rights abuses committed by the Ugandan army. Joseph Kony is certainly a villan, but it’s far from clear that Museveni’s government – which has systematically squelched democratic dissent, or his army – whose incompetency and corruption have much to do with Kony’s continued freedom – should be the heroes we end up supporting.

Sam Gregory, Program Director at WITNESS, an organization that helps people affected by human rights abuses produce videos to advocate for their rights, suggests a more strenuous set of rules:

Simple is too simple when oversimplifying the problem leads to modeling the wrong solutions or to counter-productive impacts for the people who are directly affected.

Simple is too simple if the initial action participants are asked to take is not followed by a next step in a ladder of engagement (and I would note that Invisible Children explicitly notes the video is a ‘first entry point’ to engagement).

Simple is too simple when it models a solution that misdirects an audience’s understanding of the systemic causes of an issue (two analyses here of this in the context of Kony 2012 are presented by Ethan again, and Conor Cavanagh).

Simple is too simple when a simple entry point does not allow viewers/participants to easily drill down and engage with more complexity (see Lana Swartz’s working paper on this potential for ‘drillability’ in transmedia campaigns)

Simple is too simple when it perpetuates stereotypes (for example, a ‘rescue’ approach) or reinforces the lack of agency in situations where agency has already been assaulted by the human rights violations themselves. At the root of human rights work is human dignity.

Simple is too simple for a single human rights video when it misstates facts, uses footage or interviews out of context, or when it breaches ethical ideas on representation, particularly when that compromises people’s dignity and safety.

Are these the right places to draw the lines? Am I being fair in putting Kony 2012 on the wrong side of some – not all – of these lines? I don’t know. I can tell you why I think the video is on the wrong side of some lines, but I don’t get to draw the line for you. And I’m writing this essay in part because I don’t know how to draw the line (for myself, not for you) with Mike Daisey. I’m sympathetic to his assertion that there’s a different line for advocacy than for journalism… which forces me to acknowledge that the controversy over the Kony 2012 video stems, in part, from what rules we use to evaluate it. In other words, I think it’s possible to admire that Invisible Children used social media brilliantly and made an evocative and affecting film while being angry that the film was manipulative and upset about the lack of Ugandan voices. Invisible Children were doing their job in advocating for their cause, and it’s possible that I’ve been doing my job in critiquing their work and trying to amplify Ugandan voices who are responding.

I think it’s possible to understand Ira Glass’s anger in part through this lens of oversimplification. What This American Life has done so brilliantly over its 17-year run is tell complex stories using real people’s voices. Stories like “The Giant Pool of Money” take on intricate and complex narratives – the mortgage crisis – by interviewing individuals involved with different aspects of the housing industry. We hear their voices, not the voices of the reporters. It would be far easier to have a reporter or an expert navigate this complex territory, but part of the genius of the storytelling is that we come to realize that the mortgage crisis wasn’t the act of a small group of sinister, shadowy bankers crashing the global economy, but the rational decisions of hundreds of thousands of people doing what made sense to them at the time.

But This American Life has also championed other methods of storytelling. As their “About Our Radio Show” page attests:

We think of the show as journalism. One of the people who helped start the program, Paul Tough, says that what we’re doing is applying the tools of journalism to everyday lives, personal lives. Which is true. It’s also true that the journalism we do tends to use a lot of the techniques of fiction: scenes and characters and narrative threads.

Meanwhile, the fiction we have on the show functions like journalism: it’s fiction that describes what it’s like to be here, now, in America. What we like are stories that are both funny and sad. Personal and sort of epic at the same time.

If there’s a place on the radio for the sort of narrative Daisey puts forward, we might think it would be This American Life. But Daisey’s work isn’t cleanly journalism or fiction. It might be “civic fiction”, a term coined by my colleague Molly Sauter to try to explain narratives like that told by Tom MacMaster, a narrative that’s not factual, but designed to address important stories that are hard to tell any other way. Ben Walker, on his radio show Too Much Information, may be the best practitioner of the genre at present, blending hard news, interviews, and fictional storytelling without warning labels, leaving listeners wondering what, if any, of his remarkable narrative, Occupy Siberia – where Ben travels to rural Russia to offer a workshop on social media and ends up starting a revolution – is true.

As much as Glass admires Daisey’s storytelling, it’s clear from how he frames Daisey’s monologue on This American Life that he’s not ready to blur the journalism and fiction lines: “When I saw Mike Daisey perform this story on stage, when I left the theater I had a lot of questions. I mean, he’s not a reporter, and I wondered, did he get it right? And so we’ve actually spent a few weeks checking everything that he says in his show.”

That factchecking in the original episode obviously left something to be desired. But once Glass moves from checking individual details (TAL reveals that Foxconn’s cafeteria may seat 4,000, not the 10,000 Daisey asserted!) to considering larger issues, it opens up a fascinating dialog. Glass interviews Ian Spaulding of INFACT Global Partners, an organization that’s worked with many hundreds of Chinese factories to bring their labor practices up to international standards. He questions Daisey’s assertions about child labor, arguing that it happens, but very rarely at international electronics manufacturers. But he acknowledges that Chinese workplace conditions are brutal, by western standards. At the same time, he argues that these situations are changing rapidly from bottom-up pressure – the labor market in China is very tight, and factories like Foxconn experience 10% monthly turnover, leading them to improve working and living conditions.

The “fact-check” turns into a discussion about whether it’s fair for the US to outsource labor to other countries without sending western labor standards abroad as well. This leads to the odd experience of Nicholas Kristof discussing an essay he wrote with his wife, Sherryl WuDunn – who’s from a part of China near Foxconn’s factory – that offers “Two Cheers for Sweatshops“. Kristof and WuDunn argue that the sweatshop era is a relatively brief one in a country’s economic development, and that the working conditions are significantly better than the alternative – rural poverty.

For me, this postscript was the most helpful part of the show. Mike’s story puts productively uncomfortable questions on the table: How much should we care about the people who make the devices we use? When we export jobs, do we have a responsibility to export our labor protections as well? What’s the balance between development and considerations of worker safety? Daisey’s story from Shenzen falls well short of journalistic standards for reporting. But in terms of provoking an interesting conversation on rich topics, it’s massively successful. Unfortunately, those rich conversations get eclipsed once the conversation turns into a question of whether Daisey falsified a story.

Again, it’s fair to ask whether the Kony 2012 video and the ensuing critique had a similar effect. I’m tempted to dismiss this possibility by arguing that Kony 2012 leaves fewer open questions than Daisey’s piece. But the fact remains that the video, the backlash and the ensuing conversation brought some unfamliar voices to the fore, like journalist and blogger Rosebell Kagumire, whose YouTube response to the Kony2012 video has received more than half a million views. It’s certainly possible that there’s been more mainstream media attention to Central Africa this past month than in an average year.

But this can’t be our preferred working method. For one thing, it’s brutal for the people who tell these provocative stories. Jason Russell’s tragic public breakdown has been attributed to stress from criticism of the Kony video. Chicago Theatre has cancelled a Daisey performance and other places he’s scheduled to deliver his piece are fielding questions about whether tickets will be refunded. Chicago Public Radio has announced that they’ll be investigating the fact-checking behind the original Daisey story. There has to be a better way to start complex, multilayered discussion than offering a simplified, compelling narrative, then battering it to pieces… right?

Why is this conversation about journalism and advocacy, simplification and complexity happening now?

We’ve seen a rise in the ability to create media and advocate for your cause and your viewpoint over the past decade. And there’s been a massive rise in content available to all of us – and an accompanying rise in ability to choose what we pay attention to – over the past two decades. The result is an increasingly fierce battle for attention. We may be able to find and publish information much more easily, but we’ve still got a limited number of hours in the day to pay attention to different topics, and advertisers, advocates, journalists and every cranky academic with a blog (and yes, I’m pointing to myself here) is demanding that scarce attention.

These questions about attention are what led me onto the odd academic/critic/activist path I find myself on today. It began with an activist question: “How do we get people to invest in technology businesses in sub-Saharan Africa?” That led to an academic question: “Why is so much news from Africa about conflict and so little about positive developments?” That led back to activism with Global Voices and back to academe with questions about how Global Voices could be more effective in amplifying voices and changing media narratives.

I’m wondering if stories like Mike Daisey’s mark a shift in this conversation about attention. The conversation has involved web publishers, advertisers and activists all asking how we compete successfully for small slices of attention. With stories like Daisey’s and Kony 2012, the conversation switches from the practical question of seizing attention to the ethical questions of attention. What’s fair play in demanding attention for a story or for a cause? How far can you simplify a story to gain attention? How much can you speak on someone else’s behalf? Perhaps the reason these conversations get so passionate is that they’re not just about the rules of different professions but about the basic question, “What can someone demand I pay attention to?”


I’ve been gratified by responses to this post, in comments and elsewhere, especially as many responses have pointed me to other interesting articles on these topics. Here are some of the pieces I’ve enjoyed that are engaging with some of the same topics I tried to address.

A great piece from Rebecca Hamilton, author, journalist and Darfur activist, on the limits of volunteer-based engagement and change. Very, very smart on questions of simplification, and offers the key insight that the frame you use to explain a situation to a broad audience may not be as useful in trying to solve the problem you’re addressing.

A thoughtful essay on the nature of fact-checking from former Atlantic fact-checker Atossa Araxia Abrahamian. It’s particularly helpful on the subject of “vigilante” fact checking, and posits the helpful theory that “we fact-check because we hate liars.”

Craig Silverman, cited in the previous Abrahamian essay as a “patron saint” of the contemporary fact-checking movement, points out that the book, “The Lifespan of a Fact”, is also not strictly factual, but a blend of correspondence and recreation of that correspondence. I’ve changed my post to reflect that fact… though I’m now wondering whether I need to start putting the word fact in quotes when in a dialog as complex and multilayered as this.

Alexandra Bradbury argues that there’s a need for fact – and ideology – checking not just in stories like Mike Daisey’s, but in more traditional This American Life shows, like a recent show on taxation and public goods, which she sees as uncritically anti-labor.

Alisa Solomon, writing in The Nation, offers some of the historical background I’d been hoping for, both looking at New Journalism and performance art.

Finally, I should have known better than to post on this topic without checking my friend Mike Annany’s blog. His post, “Doubting the Impossible: Mike Daisey, the Pragmatists, and Networked Ways of Knowing”, is a wonderful exploration of the nature of truth and of epistemology.

03/14/2012 (12:00 pm)

Useful reads on Kony 2012

Filed under: Human Rights,Media ::

Two important reads on Invisible Children and the #Kony2012 campaign:

Gilad Lotan of SocialFlow has been crunching the data on the spread of Kony2012 on Twitter and has some very interesting preliminary results. (He’s also been at SXSW this past week, so this is an impressive effort, as he’s been doing analysis while appearing on panels, including a panel on the Kony campaign.) I’m hoping to work with Gilad on some further data-crunching, but his initial findings are fascinating.


Gilad’s visualization of the first 5000 users to tweet about Kony2012

Some takeaways from Gilad’s analysis:
- The Kony campaign was really, really big. Not only did the video reach 100 million views on YouTube faster than any other video in history, it thoroughly dwarfed traffic on #sxsw hashtags, which generally dominate Twitter during the interactive week of that conference.
- A core of highly connected users seem to have been key in launching the social media campaign. Gilad sees evidence that these users were clustered in a couple of communities, notably in Birmingham, Alabama, and sees evidence that many of these users identify strongly with their Christian faith. This aligns with explanations of the viral spread of the video, which point out that Invisible Children has done great work organizing a core of supporters who they were able to mobilize to support this campaign.
- The Invisible Children strategy of influencing celebrities appears to have worked, both in involving actress Kristen Bell (who has half a million Twitter followers) in the early campaign, and in influencing other celebrities like Ryan Seacrest and Ellen DeGeneres.

Gilad concludes by observing that, whatever we think of the Invisible Children campaign, this level of mobilization is literally unprecedented, and extremely worthy of our attention and study. Following along the same lines is this excellent analysis from from communications professional Jason Mogus, titled, “Why Your Non-Profit Won’t Make a Kony 2012“.

Mogus notes that he’s less critical of the Invisible Children campaign than some have been, and goes on to argue that even if you’re a critic, you should pay attention to what the campaign did well. He offers six keys to success, phrasing them as critiques of other advocacy organizations. Those organizations, he warns:

- Haven’t met their supporters
- Don’t have a “twitter army”
- Speak to too many audiences
- Are too influenced by their policy staff – and present too nuanced a message
- Have too many campaigns and calls to action
- Aren’t aligned towards the social web

Mogus makes a compelling case that Invisible Children is the opposite of all these critiques – deeply knowledgeable about the group they want to influence, knowledgeable about the medium they’re using and focused on a single, simple goal. I see Mogus as answering my questions about the campaign and oversimplification by arguing that too much policy nuance and too many campaigns and goals will inevitably dilute the power of a social media campaign.

As I mentioned in my previous post, I think organizations will be unpacking the Kony campaign for months to come to understand what Invisible Children got right. To summarize from Gilad and from Mogus:

- A viral campaign starts from a group of committed activists who you can reach and ask to represent you. These networks often have an offline component as well as an online one.

- Influencing celebrities – “attention philanthropy”, as I’ve been calling it – seems to work

- Simple messages tend to sell. It’s still an open question for me just how much you need to simplfy and just how much nuance can still go viral.

I’d add another quick observation – giving people something they can do, online, seems to be a key component to a movement. This isn’t just Evgeny Morozov’s slacktivism observation, though I think some of his critiques may apply. People are moved by a video or another prompt and they want to do something. Giving them a chance to assert their influence through social media is a way they can feel involved. In this case, it seems to have been a part of the pathway to generating major media attention to a story. I suspect that this takeaway – give people something they can do once you’ve aroused their emotions – is going to be a very useful takeaway from the Kony campaign.

03/08/2012 (1:43 pm)

Teju Cole on American sentimentality towards Africa

Filed under: Africa ::

Teju Cole, who just won a prestigious award for his novel “Open City“, offers a brief essay, in Twitter form, as a reaction to Invisible Children’s Kony 2012 campaign:


Seven thoughts on the banality of sentimentality.
@tejucole
Teju Cole


1- From Sachs to Kristof to Invisible Children to TED, the fastest growth industry in the US is the White Savior Industrial Complex.
@tejucole
Teju Cole


2- The white savior supports brutal policies in the morning, founds charities in the afternoon, and receives awards in the evening.
@tejucole
Teju Cole


3- The banality of evil transmutes into the banality of sentimentality. The world is nothing but a problem to be solved by enthusiasm.
@tejucole
Teju Cole


4- This world exists simply to satisfy the needs—including, importantly, the sentimental needs—of white people and Oprah.
@tejucole
Teju Cole


5- The White Savior Industrial Complex is not about justice. It is about having a big emotional experience that validates privilege.
@tejucole
Teju Cole


6- Feverish worry over that awful African warlord. But close to 1.5 million Iraqis died from an American war of choice. Worry about that.
@tejucole
Teju Cole


7- I deeply respect American sentimentality, the way one respects a wounded hippo. You must keep an eye on it, for you know it is deadly.
@tejucole
Teju Cole

03/08/2012 (10:53 am)

Unpacking Kony 2012

Filed under: Africa ::

Traduzido para o Português por Natália Mazotte e Bruno Serman

This Monday, March 5th, the advocacy organization Invisible Children released a 30 minute video titled “Kony 2012“. The goal of the video is to raise awareness of Joseph Kony, leader of the Lord’s Resistance Army rebel group, a wanted war criminal, in the hopes of bringing him to justice.

By Thursday morning, March 8th, the video had been viewed more than 26 million times, and almost 12 million more times on Vimeo. (Needless to say, those numbers are now much higher.) It has opened up a fascinating and complicated discussion not just about the Lord’s Resistance Army and instability in northern Uganda and bordering states, but on the nature of advocacy in a digital age.

My goal, in this (long) blogpost is to get a better understanding of how Invisible Children has harnessed social media to promote their cause, what the strengths and limits of that approach are, and what some unintended consequences of this campaign might be. For me, the Kony 2012 campaign is a story about simplification and framing. Whether you ultimately support Invisible Children’s campaign – and I do not – it’s important to think through why it has been so successful in attracting attention online and the limits to the methods used by Invisible Children.

Who’s Joseph Kony, and who are Invisible Children?

Joseph Kony emerged in the mid 1980s as the leader of an organization, the Lord’s Resistance Army, that positioned itself in opposition to Yoweri Museveni, who took control of Uganda in 1986 after leading rebellions against Idi Amin and Milton Obote, previous rulers of Uganda. Museveni, from southern Uganda, was opposed by several armed forces in the north of the country, including Kony’s group, the Lord’s Resistance Army. Since the mid-1980s, northern Uganda has been a dangerous and unstable area, with civilians displaced from their homes into refugee camps, seeking safety from both rebel groups and the Ugandan military.

Kony and the LRA distinguished themselves from other rebel groups by their bizarre ideology and their violent and brutal tactics. The LRA has repeatedly kidnapped children, training boys as child soldiers and sexually abusing girls, who become porters and slaves. The fear of abduction by the LRA led to the phenomenon of the “night commute“, where children left their villages and came to larger cities to sleep, where the risk of LRA abduction was lower.

The Ugandan government has been fighting against Kony since 1987. In 2005, the International Criminal Court issued arrest warrants for Kony and four LRA organizers. The United States considers the LRA a terrorist group, and has cooperated with the Ugandan government since at least 2008 in attempting to arrest Kony.

Invisible Children is a US-based advocacy organization founded in 2004 by filmmakers Bobby Bailey, Laren Poole and Jason Russell. Initially interested in the conflict in Darfur, the filmmakers traveled instead to northern Uganda and began documenting the night commute and the larger northern Ugandan conflict. The image of children commuting to safety became a signature for Invisible Children, and they began a campaign in 2006 called the Global Night Commute, which invited supporters to sleep outside in solidarity with children in Northern Uganda.

As a nonprofit, Invisible Children has been engaged in efforts on the ground in northern Uganda and in bordering nations to build radio networks, monitoring movements of the LRA combattants, and providing services to displaced children and families. They’ve also focused heavily on raising awareness of the LRA and conflicts in northern Uganda, and on influencing US government policy towards the LRA. In 2010, President Obama committed 100 military advisors to the Ugandan military, focused on capturing Kony – Invisible Children was likely influential in persuading the President to make this pledge.

The Kony 2012 campaign, launched with the widely viewed video, focuses on the idea that the key to bringing Joseph Kony to justice is to raise awareness of his crimes. Filmmaker and narrator Jason Russell posits, “99% of the planet doesn’t know who Kony is. If they did, he would have been stopped years ago.”

To raise awareness of Kony, Russell urges viewers of the video to contact 20 “culturemakers” and 12 policymakers who he believes can increase the visibility of the LRA and increase chances of Kony’s arrest. More concretely, Russell wants to ensure that the 100 military advisors the Obama government has provided remain working with the Ugandan military to help capture and arrest Kony.

Criticism of the Kony 2012 campaign

As the Kony 2012 campaign has gained attention, it’s also encountered a wave of criticism. Tuesday evening, Grant Oyston, a 19-year old political science student at Acadia University in Nova Scotia published a Tumblr blog titled “Visible Children“, which offered multiple critiques of the Invisible Children campaign. That site has attracted over a million views, tens of thousands of notes, and evidently buried Oyston in a wave of email responses.

The Visible Children tumblr points out that Invisible Children spends less than a third of the money they’ve raised on direct services in northern Uganda and bordering areas. The majority of their funding is focused on advocacy, filmmaking and fundraising. It also questions whether the strategy Invisible Children proposes – supporting the Ugandan military to seek Kony – is viable and points out that the Ugandan military has a poor human rights record in northern Uganda. (Invisible Children reacts to some of these criticism in this blog post.)

As a set of Kony-related hashtags trended on Twitter yesterday, some prominent African and Afrophile commentators pointed out that the Invisible Children campaign gives little or no agency to the Ugandans the organization wants to help. There are no Africans on the Invisible Children board of directors and few in the senior staff. And the Invisible Children approach focuses on American awareness and American intervention, not on local solutions to the conflicts in northern Uganda. This led Ugandan blogger and activist Teddy Ruge – who works closely on community development projects in Uganda – to write a post responding to the Invisible Children campaign titled “A piece of my mind: Respect my agency 2012“, asking supporters of Invisible Children to consider whether IC’s framing of the situation is a correct one, whether IC’s efforts focus too heavily on sustaining the organization, and whether a better way to support people of northern Uganda would be to work with community organizations focusing on rebuilding displaced communities.

Other criticisms have focused on more basic issues: Kony is no longer in Uganda, and it is no longer clear that the LRA represents a major threat to stability in the region. Reporting on an LRA attack in north-eastern Democratic Republic of Congo, a UN spokesman described the attack as “he last gasp of a dying organisation that’s still trying to make a statement.” The spokesman believes that the LRA is now reduced to about 200 fighters, as well as a band of women and children who feed and support the group. Rather than occupying villages, as the LRA did when they were stronger, they now primarily conduct 5-6 person raids on villages to steal food.

Invisible Children’s theory of change… and the problem with that theory

I’d like to start an analysis of Invisible Children’s techniques by giving Jason Russell and his colleagues the benefit of the doubt. I think they sincerely believe that Kony and the LRA must be brought to justice, and that their campaign is appropriate even though Kony’s impact on the region is much smaller than it was five to ten years ago. While it’s very easy to be cynical about their $30 action kit, I think they genuinely believe that the key to arresting Kony is raising awareness and pressuring the US government.

I think, however, that they are probably wrong.

Kony and his followers have fled northern Uganda and sought shelter in parts of the world where this is little or no state control over territory: eastern Democratic Republic of Congo, eastern Central African Republic and southwestern Southern Sudan. The governments that nominally control these territories have little or no ability to protect their borders, and have proven themselves helpless when international agencies like the ICC have demanded their help in arresting Kony.

Finding Kony isn’t a simple thing to do. The areas in which he and his forces operate are dense jungle with little infrastructure. The small size of the LRA is an additional complication – with a core group of a few hundred and raiding parties of a handful of individuals, satellite imagery isn’t going to detect the group – that’s why Invisible Children and others are trying to build networks that allow people affected by the LRA to report attacks, as those attacks are one of the few ways we might plausibly find the LRA.

Russell argues that the only entity that can find and arrest Kony is the Ugandan army. Given that the Ugandan army has been trying, off and on, since 1987 to find Kony, that seems like a troublesome strategy. Journalist Michael Wilkerson, who has reported on the LRA for many years, notes that the Ugandan army is poorly equipped, underfed, incompetent and deeply corrupt. Past efforts to crack down on Kony have failed due to poor planning, poor coordination and Kony’s deeply honed skills at hiding in the jungle.

Complicating matters, Kony continues to rely on child soliders. That means that a military assault – targeted to a satellite phone signal or some other method used to locate Kony – would likely result in the death of abducted children. This scenario means that many northern Ugandans don’t support military efforts to capture or kill Kony, but advocate for approaches that offer amnesty to the LRA in exchange for an end to violence and a return of kidnapped children.

Invisible Children have demonstrated that they can raise “awareness” through a slickly produced video and successful social media campaign. It is possible – perhaps likely – that this campaign will increase pressure on President Obama to maintain military advisors in Uganda. As Wilkerson points out in a recent post, there’s no evidence the President had threatened to pull those advisors. And as Mark Kersten observes, it’s likely that those advisors are likely in Uganda as a quid pro quo for Ugandan support for US military aims in Somalia. In other words, the action Invisible Children is asking for has been taken… and, unfortunately, hasn’t resulted in the capture of Kony.

The problem with oversimplification

The campaign Invisible Children is running is so compelling because it offers an extremely simple narrative: Kony is a uniquely bad actor, a horrific human being, whose capture will end suffering for the people of Northern Uganda. If each of us does our part, influences powerful people, the world’s most powerful military force will take action and Kony will be captured.

Russell implicitly acknowledges the simplicity of the narrative with his filmmaking. Much of his short film features him explaining to his young son that Kony is a bad guy, and that dad’s job is capturing the bad guy. We are asked to join the campaign against Kony literally by being spoken to as a five year old. It’s not surprising that a five year old vision of a problem – a single bad guy, a single threat to eliminate – leads to an unworkable solution. Nor is it a surprise that this extremely simple narrative is compelling and easily disseminated.

Severine Autesserre, a scholar focused on the Democratic Republic of Congo, has recently written an important paper on the narratives and framings of the conflict in eastern DRC. (I know of this paper only through the good graces of Dr. Laura Seay, whose Texas in Africa blog is required reading for anyone who is interested in Central Africa, and who has been one of the prominent voices on Twitter calling for reconsideration of Invisible Children’s strategy.)

Autesserre’s paper argues that the wildly complicated conflict in eastern DRC has been reduced to a fairly simple narrative by journalists and NGOs: to gain control of mineral riches, rebel armies are using rape as a weapon of war, and they should be stopped by the DRC government. This narrative is so powerful because “certain stories resonate more, and thus are more effective at influencing action, when they assign the cause of the problems to ‘the deliberate actions of identifiable individuals’, when they include ‘bodily harm to vulnerable individuals, especially when there is a short and clear causal chain assigning responsibility’; when they suggest a simple solution; ad when they can latch on to pre-existing narratives.”

Sound familiar? The Kony story resonates because it’s the story of an identifible individual doing bodily harm to children. It’s a story with a simple solution, and it plays into existing narratives about the ungovernability of Africa, the power of US military and the need to bring hidden conflict to light.

Here’s the problem – these simple narratives can cause damage. By simplifying the DRC situation to a conflict about minerals, the numerous other causes – ethnic tensions, land disputes, the role of foreign militaries – are all minimized. The proposed solutions – a ban on the use of “conflict minerals” in mobile phones – sounds good on paper. In practice, it’s meant that mining of coltan is no longer possible for artisanal miners, who’ve lost their main source of financial support – instead, mining is now dominated by armed groups, who have the networks and resources to smuggle the minerals out of the country and conceal their origins. Similarly, the focus on rape as a weapon of war, Autesserre argues, has caused some armed groups to engage in mass rape as a technique to gain attention and a seat at the negotiating table. Finally, the focus on the Congolese state as a solution misses the point that the state has systematically abused power and that the country’s rulers have used power to rob their citizenry. A simple, easily disseminated narrative, Autesserre argues, has troublesome unintended consequences.

What are the unintended consequences of the Invisible Children narrative? The main one is increased support for Yoweri Museveni, the dictatorial and kleptocratic leader of Uganda. Museveni is now on his fourth presidential term, the result of an election seen as rigged by EU observers. Museveni has asserted such tight control over dissenting political opinions that his opponents have been forced to protest his rule through a subtle and indirect means – walking to work to protest the dismal state of Uganda’s economy. Those protests have been violently suppressed.

The US government needs to pressure Museveni on multiple fronts. The Ugandan parliament, with support from Museveni’s wife, has been pushing a bill to punish homosexuality with the death penalty. The Obama administration finds itself pressuring Museveni to support gay and lesbian rights and to stop cracking down on the opposition quite so brutally, while asking for cooperation in Somalia and against the LRA. An unintended consequence of Invisible Children’s campaign may be pushing the US closer to a leader we should be criticizing and shunning.

Can we advocate without oversimplifying?

I am now almost three thousand words into this blogpost, and I am aware that I am oversimplifying the situation in northern Uganda… and also aware that I haven’t simplified it enough. It makes perfect sense that a campaign to create widespread awareness of conflict in northern Uganda would want to simply this picture down to a narrative of good versus evil, and a call towards action. While I resent the emotionally manipulative video Invisible Children have produced, I admire the craft of it. They begin with a vision of a changing global world, where social media empowers individuals as never before. They craft a narrative around a passionate, driven advocate – Jason Russell – and show us the reasons for his advocacy – his friendship with a Ugandan victim of Kony. The video has a profound “story of self” that makes it possible for individuals to connect with and relate to. And Invisible Children constructs a narrative where we can help, and where we’re shirking our responsibility as fellow human beings if we don’t help.

The problem, of course, is that this narrative is too simple. The theory of change it advocates is unlikely to work, and it’s unclear if the goal of eliminating Kony should still be a top priority in stabilizing and rebuilding northern Uganda. By offering support to Museveni, the campaign may end up strengthening a leader with a terrible track record.

A more complex narrative of northern Uganda would look at the odd, codependent relationship between Museveni and Kony, Uganda’s systematic failure to protect the Acholi people of northern Uganda. It would look at the numerous community efforts, often led by women, to mediate conflicts and increase stability. It would focus on the efforts to rebuild the economy of northern Uganda, and would recognize the economic consequences of portraying northern Uganda as a war zone. It would feature projects like Women of Kireka, working to build economic independence for women displaced from their homes in Northern Uganda.

Such a narrative would be lots harder to share, much harder to get to “go viral”.

I’m starting to wonder if this is a fundamental limit to attention-based advocacy. If we need simple narratives so people can amplify and spread them, are we forced to engage only with the simplest of problems? Or to propose only the simplest of solutions?

As someone who believes that the ability to create and share media is an important form of power, the Invisible Children story presents a difficult paradox. If we want people to pay attention to the issues we care about, do we need to oversimplify them? And if we do, do our simplistic framings do more unintentional harm than intentional good? Or is the wave of pushback against this campaign from Invisible Children evidence that we’re learning to read and write complex narratives online, and that a college student with doubts about a campaign’s value and validity can find an audience? Will Invisible Children’s campaign continue unchanged, or will it engage with critics and design a more complex and nuanced response.

That’s a story worth watching.

02/27/2012 (3:15 pm)

What is Civic Video? A Center for Civic Media brainstorm with Howard Blumenthal

Filed under: CFCM ::

Howard Blumenthal knows a few things about TV. His father produced Concentration, a famously long-lived game show on NBC, and Blumenthal grew up, in part, on the set.


Concentration, with Hugh Downs, 1968

Blumenthal went into the family business, working on an early cable network called QUBE. The ambitious network was ultimately a commercial failure, but it was deeply influential on the medium, spinning off a music channel that ultimately became MTV and a children’s channel that became Nickelodeon. Blumenthal went on to produce MTV’s “Remote Control”, a charmingly psychotic game show, and Where in the World is Carmen Sandiego, an award-winning children’s program.


Remote Control, from 1989. Less award winning than Carmen Sandiego.

More recently, Blumenthal has been experimenting with the interface between broadcast and the internet, first with online retailer CDNow, and now with MindTV. MindTV is an independent television station based in Philadelphia and New York. You won’t find Sesame Street on Mind – they’re independent from PBS – but you will find original five-minute video pieces produced on topics of civic interest, like the electoral college or population growth.

Blumenthal came to the Center for Civic Media to talk about these experiments in civic television, and his hopes for MindWorks, a new production company focused on the idea of building “Sesame Street” for grownups, intelligent, watchable content to help people become more effective and powerful civic actors.

When Blumenthal started MindTV, taking over a struggling Philadelphia station, he bet heavily on the ability of his community to produce television content. Through community partners, staff producers and a set of “boot camps” designed to help the community produce their own media, they started creating five minute segments of video. Roughly 60% are produced by the MindTV staff, 30% come from community partners and about 10% are viewer created. Unfortunately, Blumenthal notes, those are usually the weakest contributions.

It requires a surprising amount of time to create 5 minutes of broadcast quality video. Blumenthal shows us data from the production he and his team have done at MindTV. A five minute show takes 20-60 hours to produce, depending on who’s editing the video. Community producers often get frustrated by the timeline and leave projects unfinished… and Blumenthal worries that viewers care mostly about what the content is, now about who produced it. Blumenthal’s vision for MindWorks is less community focused, less altruistic (his term) and more focused on creating and repurposing amazing, civically relevant content that gets distributed online and via broadcast media. In other words, what does Children’s Television Workshop look like when it’s focused on educating and empowering adults, and when it’s born in 2012, not 1967?

This leads to an interesting tension underlying our discussion. Blumenthal knows how to produce compelling television for different audiences, and how to manage a team of professionals to create scripted content. But he’s well aware that influential video content is now being produced via other means: TED Talks, Khan Academy, MIT’s A/V courses. The question is whether this content is compelling enough to audiences to pull them away from the entertainment content available online. Outlining a set of storyboards for a program about taxation and public goods, Blumenthal notes that the challenge is making sure this content is interesting enough to capture our attention: “At the end of the day, it’s us or a rerun of Entourage.”

Not everyone in our group is convinced that Blumenthal is fighting against Entourage – the trick is that he may be fighting against everything from podcasts to Tosh.o to reddit. Oliver Goodenough from Berkman and the Vermont Law School poses the challenge for us – we need to consider how to create content that’s:

- Visually compelling, using the full power of video as a medium
- Civically empowering, enabling viewers to participate in political or community life in a way that they weren’t previously able

The group adds a third criterion:

- Reproducible. For this project to scale, the project needs to be able to add co-conspirators, who produce related material through their own processes. Matt Stempeck references TEDx as a format that TED developed to allow others to reproduce compatible events, sacrificing quality control for reach and spread.

Sarah Wolozin from MIT’s Comparative Media Studies department offers one more wrinkle to consider – some of the most interesting forms of community involvement we’re seeing online don’t come from producing media, but from commenting on it. Sites like LOSTpedia get produced from massive community efforts, even if the community isn’t producing new episodes of the show. We can imagine an engaged and participatory show that is largely professionally produced, but extends itself through meta-layers and commentary from an audience.

Within this frame, we start considering archetypal models that have worked for television shows in the past:

- The circus – a variety show where multiple elements combine into a whole. (While this is certainly a valid format, it’s really a meta-format of formats that follow below.)
- The drama – essentially a stage play, moved to either a four camera or single camera setup
- The talking heads – Two or more people converse, about topics important or banal
- The sermon – A lecture or story, told by a single person
- The troubadour – A performer – a musician, comedian or other – entertains, individually or as a group
- The game – Professionals administer and participants compete at a game with defined rules

We can see these formats being adapted in participatory ways for the Internet. TED talks are sermons, more or less, and by opening up the process through TEDx, they’re significantly more participatory… but as Oliver notes, most aren’t very visual (and those that are, like Hans Rosling’s, tend to be the most popular.) There’s a rise in radio and podcast programming that focus on storytelling, which appears to be a highly reproducible format. Aside from anchor storytelling show, The Moth, we’re seeing science stories told live (The StoryCollider), heartwrenching stories told by amateurs (Story Corps), and sex/drugs stories told live (RISK!). Evidently storytelling is highly reproducible, and many of these stories have real civic impact… but as Blumenthal notes, these stories aren’t very visual, and the attempts to make them so - StoryCorps animations, for instance – may not have been so successful.

Talking Heads on civic issues are easy to find, both on broadcast and on the internet - BloggingHeads.tv takes the format quite literally, and squeezes two headshots into a single screen. And they’re about as visually compelling as two headshots on a screen. Troubadours and Dramas both have the potential to be civically relevant and visually compelling… but they’re highly dependent on writing and performing talent, which makes them harder to reproduce.

Jake Shapiro of PRX, one of the leaders of the rebel alliance of public media, suggests we may be barking up the wrong tree. Instead, we might look at the forms for video production that are organically emerging online and see whether they can be steered towards civic purposes. Jake introduces us to Ray William Johnson, who offers a twice-weekly YouTube show that’s become one of the most popular channels on the service. The shows are generally pretty far from civics lessons – they’re commentary on funny videos posted to YouTube in the past week. The timeliness of the content is part of the appeal – whether or not it gets you to laugh, perhaps you’ll know about Dubstep Cat before all your friends do.

Jake encourages us to think about building a civic Tosh.0, a meta-show that collects civic content from the internet and offers context and commentary. To a certain extent, he argues, that’s what Jon Stewart does with the Daily Show, using cable news and C-SPAN as his inputs. I love this idea, and I’ve been trying to figure out how to make it work for Global Voices.

For instance, Vladimir Putin’s new campaign strategy appears to be using innuendo to connect voting and virginity in a series of truly creepy TV ads. The ads show young women talking about fear of their first time (voting, people, we’re talking about voting) and adult authority figures (a doctor, a fortune teller) encouraging to go with someone they love and trust: i.e., uncle Vlad. Russian activists are striking back with their own ads – an ad from activist Ksenia Sobchak shows her talking about her difficult decision to support Putin… then pans out and shows her duct-taped to a chair. She’s silenced with a duct-tape gag and carried off stage. It’s a commentary on an ad from actress Chulpan Khamatova, who runs a charity to support children with cancer – Putin opponents (and Khamatova’s associates) have speculated that the Khamatova was told that unless she made the ad, state support for the organization would be cut off.

Global Voices could locate these videos, as well as more citizen-made videos, edit, subtitle and offer knowledgeable commentary in a format that output five minute stories for remix into a weekly 30 minute show, or distribution on their own. I’m chastened by Blumenthal’s warning about the difficulties of producing such content in a timely and affordable fashion, but also fascinated by the possibility of connecting global audiences with local videos, much as Tea Leaf Nation, ChinaSMACK and the China Meme Report are doing with image and text content from the Chinese net.

I’m not sure our group helped Blumenthal refine his vision for MindWorks. I know his questions have laid a new challenge in front of me: what’s civic video, and how do we best produce it? We’re nearing a future where producing and sharing video is as easy as producing and sharing pictures… and probably easier than producing and sharing text. If we don’t find a way to solve Blumenthal’s challenge – producing 5 minutes of compelling and important footage in an hour, not 20-60 – we’re going to miss an incredible opportunity to give people insights into community priorities and concerns, locally and globally. I’m hoping Center for Civic Media can take this problem on, both building examples of what civic video could look like and tools to make it easier to produce.

02/21/2012 (9:51 am)

Linguistic isolation

Filed under: ideas ::

As some of my readers know, I’m finishing writing a book on cosmopolitanism in a digital age. There’s lots of ways to think about cosmopolitanism; in my case, I’m thinking of the ways in which people build ties of friendship and information sharing across borders of language, nation and culture. People who have a lot of these ties are cosmopolitan, by my definition, while those whose ties are more locally bound are less cosmopolitan. One of the central questions of the book is whether the rise of the internet is leading towards higher levels of cosmopolitanism. (The answer: not necessarily, and not automatically.)

All well and good, but can we quantify these ideas?

I’ve been running a few experiments, looking for ways to quantify cosmopolitan connections. Some experiments have to do with media consumption. One that I discussed in my TED talk involved examining whether people in a given country read online news from outside the country. My data came from Google Ad Planner – I looked at the 50 most popular online news sites in a country (which usually represents more than 90% of online news consumption) and hand-coded whether they were domestically or internationally produced.

The results varied widely for the set of nations Google had data for. Virtually none of the news Chinese internet users read was produced outside the country (censorship is a likely contributing factor here), while residents of the United Arab Emirates gave 78% of their attention (as measured by pageviews) to sites outside the country. Other nations ranked between those extremes.

There’s a couple of possible explanatory factors for this distribution of news attention. China’s a really big country, whereas UAE’s pretty small – smaller nations may look outside their borders for news more often than large nations. (True, but there are some tiny nations with heavily domestic news consumption, like Croatia, where over 99% of news pageviews are domestic.) Nations with a large migrant population often read news from abroad, as migrant workers want to keep up with news from home. (This helps explain UAE’s apparent cosmopolitanism, as there are lots of Indian and Pakistani workers reading news from home, but doesn’t explain why Pakistan is so drawn to news from abroad, accounting for 44% of news pageviews in our set.)

One factor we were having trouble getting a handle on was the role of language. If you speak a language that’s spoken primarily in your country, like Finnish, you’ve got an obstacle to reading international news that an English or Spanish speaker doesn’t have. This seems to help explain some of the distribution, particularly the problem of understanding smaller nations. Smaller nations that share a language with a larger neighbor (Hong Kong or Taiwan with China, for instance) read lots of international news, while small nations with unique languages don’t read much international news (Hungary, Bulgaria, Finland.)

I came back to this problem recently and decided to figure out a way of quantifying this sort of “linguistic isolation”. I’m using the term a bit differently than how the US Census uses the term – they use it to refer to households where no one over the age of 14 speaks English, a situation that leaves them isolated from some sources of public information. I’m using the term to mean something different – how well does the dominant language of your nation affect your ability to engage with information produced in other countries? In my definition, someone in Hungary would be highly linguistically isolated, as Hungarian is spoken mostly in Hungary, while someone in Jordan would have very low linguistic isolation, as Arabic is spoken in many nations, including some nations much larger than Jordan.

Language data is a tricky thing to obtain. Most scholars rely on the World Bank and the UNDP for large, reliable data sets about economic and development issues, like national population or wealth. But neither UNDP or the World Bank release information on what languages are spoken where. The main source for that sort of information is Ethnologue, a remarkable resource that makes best efforts at determining where thousands of global languages are spoken. Their data is extremely rich and nuanced, but can be hard to use – it’s incomplete in some places, and so detailed in others that it can be hard to navigate.

I ended up using data from Worldmapper, a marvelous project that produces cartograms that reflect hundreds of different data sets. Cartograms distort a map to show a particular variable, expanding or shrinking a nation’s area to reflect the factor in question – a map of global population shrinks Canada and Russia, and expands India and Bangladesh, for example. The folks behind Worldmapper produce dozens of maps based on language, using data from Ethnologue and other sources… and god bless them, they’ve released their data as a single, very complicated Excel spreadsheet. Want to know what different languages are spoken in Canada and who speaks them? They’ve got that… and they’ve got the same data for almost 200 nations and almost 100 languages.

With a little bit of work, Worldmapper’s data turns into the statistics I need. Let’s consider France for a moment. Worldwide, 69 million people speak French as their first language. (Many, many more speak it as a second language, but for this metric, I’m restraining the conversation to first languages.) 48 million of the 59 million people who live in France speak French as their first language – because French is both the official language and the overwhelming majority language, I’m going to assume for a moment that it’s the only language spoken in France. If French speakers want to speak internationally using French, they’ve got an issue – roughly 70% of the people, globally, who speak French as a first language are in France. So we give France a 0.70 score on a linguistic isolation index. By contrast, Spain, where 27 million of 41 million citizens speak Castilian Spanish as a first language, gets a linguistic isolation index of 0.08. That’s because there are massive Spanish-speaking populations in Mexico, Colombia and Argentina. There are more people who speak Spanish as a first language in the US than there are in Spain!

Giving France a score of high linguistic isolation and Spain a score of low isolation is an oversimplification, of course. French is a very popular second language, and is often the language newspapers are published in, in countries where France used to have a colonial presence. This data set doesn’t help us beyond first languages, which gives it an interesting bias, away from multilingual elites and towards the broader population – Senegal shows up as a Wolof-speaking nation, not a French-speaking nation in this analysis.

For some countries, it’s clearly a mistake just to consider one primary language. Belgium has large populations of French and Dutch speakers. In either case, there are many more speakers of that language outside the country than within it. I calculated linguistic isolation indices for both groups, weighted them proportionally and gave Belgium a 0.21 score. I conducted similar calculations for South Africa, Canada and Singapore, which comes up as one of the least linguistically isolated worldwide, as it has large percentages of its population speaking popular global languages, including Chinese, English, Tamil, Thai and Malay.

Some of the results of this method end up being deeply counterintuitive. I would assume that Mongolia is one of the more linguistically isolated countries in the world. As it turns out, there are many more Mongolian speakers in China than in Mongolia – only 37% of Mongolian speakers worldwide live in Mongolia. (The isolation index is equivalent to the % of a language’s speakers who live in a country where it is a dominant language.) In other cases, the index seems to help explain the possible isolating role for language – since 93% of the people who speak Turkish live in Turkey, we would expect more Turks to read domestic newspapers than Spaniards.

Does linguistic isolation explain consumption of international news? It seems to help – looking at data from 31 countries, there’s some correlation (R2=0.38) between linguistic isolation and low international readership. But there are exceptions – Argentina and Chile both have very low isolation scores, but they don’t read a lot of Mexican or Spanish news… or even each other’s news. South Africans show high linguistic isolation (languages like Zulu and Afrikaans aren’t widely spoken outside South Africa), but read a lot of international media in English, though it’s a minority language. I’m looking forward to examining a larger set of media consumption data and trying this linguistic isolation score alongside other factors, like total population (small nations might read larger nations’ news) and migrant population (the desire to read news from home.)

I’m writing about this not because I think this is an especially novel or helpful idea, but because I’m wondering if someone else has done a better job of solving this problem. If you know of a data set or methodology out there that attempts to calculate the role of language in making it easier or harder to access information (news, culture) across borders, please let me know about it in the comments.

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