… My heart’s in Accra Ethan Zuckerman’s online home, since 2003

June 6, 2007

Turning the camera on Nollywood

Filed under: Africa,TEDGlobal — Ethan @ 10:23 am

Franco Sacchi, an Italian filmmaker living in Boston, has just produced a remarkable film about Nollywood. Nollywood is the third larget film industry in the world, after Hollywood and Bollywood. The Nigerian film industry makes 2000 films a year, as of 2006, which means that every week, 40 to 50 films are being made on the streets of Lagos and in cities throughout West Africa. The industry has created thousands of jobs… and it’s happened against all odds in a country where it can be very difficult to live and work.

Sacchi is drawn to this story because he was born in Zambia, and because his father lived much of his life in that country. “I left when I was three, but that’s where I learned to walk. That’s where my family bought their first home.” He tells us he wanted to tell a story about Africa’s complexity, a story that’s more than the despair and sadness we get in most pictures of the continent. He found a newspaper story about Nollywood and started researching the subkect. As he learned more about the subject, he contacted a friend, a veteran of years with National Geographic, who told him “I don’t know that I’ve ever seen a story about a place that’s got more hope and is more fun.”

Saachi’s film – This is Nollywood – follows a Nigerian filmmaker, Bond Emeruwa, who’s making a film about police corruption, titled “Checkpoint”. He’s got nine days to make the film. Saachi follows his process as well as framing the larger phenomenon of the industry. We see a six minute clip of the film, where people talk about the filming process as well as what Nollywood films mean to them:

– “You can make a movie in seven days for $10,000″
– “These are films for the masses, not for the elites”
– “This is subsistence filmmaking”
– “We’re making films for people who make a dollar a day”

Sacchi notes that Werner Herzog once said, “I need to make films like I need to breathe oxygen.” He believes that this is true of many of these Nigerian auteurs. (Saacchi wonders whether Nigerian filmmakers are doing what independent filmmakers in the US and Europe are trying to do – just go out and make a movie.) It’s possible for Nigerians to do this because non-linear editing has become so cheap through computers, and because you can now buy “an amazing camera for $5,000″. The films don’t screen in theatres – they’re recorded on VCDs, at a fairly low quality, but are sold for a few dollars or rent for pennies.

“Imagine a world with food and shelter, but no stories,” Sacchi asks. “It would be meaningless.” Bond Emeruwa tells us, “I don’t see us exhausting these stories in our lifetime, in ten lifetimes.”


  1. […] Read more […]

    Pingback by Grandiose Parlor » Blog Archive » Nollywood on TEDGlobal — June 6, 2007 @ 12:54 pm

  2. Thank you so much for the great support. Nollywood deserve all the attention and respect we have.

    I have an important correction though. During my presentation at TED GLOBAL in Arusha I did no say, refering to Bob Caputo’s quote:
    “I don’t know that I’ve ever seen a story about a place that’s got more hope and is more fucked.”
    Maybe it was my accent, but what I said was:
    “I don’t know that I’ve ever seen a story about a place that’s got more hope and that is more fun.”

    If there is anyway to correct the quote it would be great.

    Franco Sacchi
    Director of THIS IS NOLLYWOOD

    Comment by Franco Sacchi — June 18, 2007 @ 8:09 pm

  3. Terribly sorry, Franco – I wrote the quote as I heard it. I’ve now fixed it. And I went out and bought a six-pack of Nollywood films in downtown Arusha right after hearing your talk so I could share in the fun. Thanks for the correction.

    Comment by Ethan — June 18, 2007 @ 8:39 pm

  4. […] Filmmaker Franco Saachi is making a documentary about Nollywood – he presented a bit of his work at TED Global, showing dozens of people involved with the film industry talking about what films they’re trying to make, and why. One notes, “We’re making films for people who make a dollar a day.” While I’m not the intended audience for Bigger Boys, it gives a window into contemporary Nigerian life – both reality and aspiration – that’s hard to find through any other media. […]

    Pingback by …My heart’s in Accra » A night in Nollywood — August 15, 2007 @ 11:14 pm

  5. […] Nigeria, and decided the best way to learn about the field was to make a Nollywood film. (I guess Franco Sacchi’s documentary, This is Nollywood, makes it a little harder to make an art film about Nollywood.) Visiting Lagos, […]

    Pingback by …My heart’s in Accra » Unusual collaborations at Creative Capital — July 27, 2008 @ 3:27 pm

  6. […] Nigeria emerge as another major cultural exporter, sending Nollywood films throughout Africa. Franco Sacchi, who produced the film “This is Nollywood”, observes that this film industry isn’t interested in reaching the US market – it’s an […]

    Pingback by …My heart’s in Accra » Parochialism and cultural export… or why Titanic is France’s best-grossing film — September 5, 2008 @ 4:48 pm

  7. I believe Nollywood film industry is actually helping the African film industry. It helps Nigerian writers and directors tell our own stories from our own point of view and not Hollywood’s point of view. The quality is also getting better and will soon catch up to international standards. Take this new Nollywood film “Anchor Baby” for instance. It was written and directed by a Nigerian director Lonzo Nzekwe and the lead actress is also a Nigeria actress Omoni Oboli. The picture quality is on the same standard as most films shot in Hollywood. Here’s a link to their trailer. http://www.youtube.com/watch?v=2Yx_kiBOZDA

    Comment by Jude — July 30, 2010 @ 1:44 pm

  8. […] window into understanding the creativity and power of this practice. The success of the film led to an invitation to speak at TED Africa, which connected him with people interested in media and social […]

    Pingback by …My heart’s in Accra » #Nollytech – Understanding New Media Nollywood — November 18, 2011 @ 12:18 pm

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