Ethan Zuckerman’s online home, since 2003

Rewire: Digital Cosmopolitans in the Age of Connection


“Rewire: Digital Cosmopolitans in the Age of Connection” is my first book. I started writing it five years ago, and it’s based in part on essays I’ve written on this blog. Based on my experiences as a blogger, an activist, and a scholar of digital media, I offer my perspective on how digital media does and doesn’t give us a rich, nuanced view of the world, and why we need a diversity of perspectives to thrive in a world where the most interesting ideas are ones that cross borders.

Here’s what my friends at Norton wrote about the book:

We live in an age of connection, one that is accelerated by the Internet. This increasingly ubiquitous, immensely powerful technology often leads us to assume that as the number of people online grows, it inevitably leads to a smaller, more cosmopolitan world. We’ll understand more, we think. We’ll know more. We’ll engage more and share more with people from other cultures. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York.

In Rewire, media scholar and activist Ethan Zuckerman explains why the technological ability to communicate with someone does not inevitably lead to increased human connection. At the most basic level, our human tendency to “flock together” means that most of our interactions, online or off, are with a small set of people with whom we have much in common. In examining this fundamental tendency, Zuckerman draws on his own work as well as the latest research in psychology and sociology to consider technology’s role in disconnecting ourselves from the rest of the world.

For those who seek a wider picture—a picture now critical for survival in an age of global economic crises and pandemics—Zuckerman highlights the challenges, and the headway already made, in truly connecting people across cultures. From voracious xenophiles eager to explore other countries to bridge figures who are able to connect one culture to another, people are at the center of his vision for a true kind of cosmopolitanism. And it is people who will shape a new approach to existing technologies, and perhaps invent some new ones, that embrace translation, cross-cultural inspiration, and the search for new, serendipitous experiences.

In a starred review, Publisher’s Weekly calls it a “fascinating and powerful reflection on what it means to be a citizen of the world in the Internet age”, and notes, “Zuckerman’s imaginative and inventive reflections offer a resourceful guide to living a connected life with intention and insight.”

Other reviews:

John Naughton in the Guardian/Observer
Oliver Burkeman in his blog on The Guardian
Franklyn Cater in NPR Books
Richard Morrison in the Times of London
Jacob Silverman in the Los Angeles Review of Books.
Astra Taylor in Bookforum
David Sasaki
David Rieff in Foreign Policy, and my response
Reviews on GoodReads

I’m particularly fond of this review by Andrew Golis, which makes clear how challenging cosmopolitanism is, pointing out that the five people who’ve blurbed my book are emphatically in my tribe.

I spoke about the book at Harvard, sponsored by the Berkman Center, in late June – video of that talk is here. I’ve had several radio conversations about the book – I particularly enjoyed this one with Joe Donahue on WAMC, my local NPR station.

You can order the book on Amazon, from Powell’s or from lots of other bookstores. The Kindle edition should be available on June 10.

Google Books has some information on Rewire, as well as the intro and much of the first chapter.

3 Responses to “Rewire: Digital Cosmopolitans in the Age of Connection”

  1. Looks great, when will the e-book be available? :)

  2. Ethan says:

    Amazon says the Kindle edition is live on June 10, but they seem to be selling the print edition two weeks early, so who knows.

  3. Hi,
    This is Hee Young in Korea.
    I’m interested in transtrating this book in Korean.
    I’m a development economist and work for an education institute.
    Mostly, I organize short-term training programs for public officials from various developing countries and very much interested in human interactions.
    I’ve never published translated book yet, though I have translated papers, document, and etc so far. Most of all, I love reading. I know how to inspire readers by the words on the paper.
    Looking forward to your reply.

    Many Thanks, HY.


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